5 Social Media Etiquette Rules to Follow

Embracing social media is absolutely critical for real estate agents trying to make it these days. Social networks give you a unique opportunity to engage with thousands of potential customers for free. But just like in the “real world,” there are right ways and wrong ways to interact with people on social media. Here are some things to keep in mind that will help you stay out of trouble. Avoid being “spammy” It’s natural that you’re going to use your personal or professional social media accounts to promote yourself and your business. But ...

Five Reasons to Start a Real Estate Blog Today

Blogging has become an increasingly important part of marketing for just about every organization and business, so it’s natural that it should play a role in your own efforts to promote yourself as a real estate agent. Here are a number of big picture reasons for why a blog should be a component of your marketing strategy. Everybody is looking for agents online The statistics are clear: The vast majority of people looking for real estate agents or real estate in general are doing so online. In this context, it’s essential that you ...

Ways to Turn Your Pool Into a Sales Advantage

Swimming is not equally popular across markets, but there is always a segment of buyers looking for a property with a pool. In Arizona they may account for the majority of buyers while in Minnesota they may represent a much smaller percentage, but in both situations a pool is one more thing that could draw in a buyer who otherwise would have passed. Here are a number of ways to use a pool to maximize offers on a house. Is it big enough for laps? If the home you’re selling has a pool ...

The Great Real Estate Debate: City vs Suburbs

Before you get into any specifics with a buyer about the kind of house they’re looking for, you’ll want to know the type of environment they seek. Notably, are they seeking an urban, suburban or rural setting? Sometimes buyers will know right off the bat, while other times they will struggle to balance the pros and cons of living smack in the middle of a densely populated city. This video shows a number of important considerations that real estate agents can share with clients dealing with the perennial city vs suburbs debate. ...

Summer Home Staging Tips

Staging homes is crucial at all times of the year. A buyer’s interest is much more likely to be stimulated by a home that they can visualize fully furnished. There are usually season-specific considerations to staging, however. That is particularly true in summer, when buyers are paying more attention than usual to the outdoor opportunities afforded by the property. Here are a few things to consider when staging in the summer. Deck and porch Don’t leave a deck or porch unfurnished. Guide the buyer’s imagination of the possibilities it offers by setting up a table and chairs. A pitcher of lemonade or ...

Benefits of Video Marketing Using eCommission’s Video Creation Tool

There’s no doubt that video can be a game-changing marketing tool for real estate agents. Communicating with prospective clients via video is the closest you can get to a personal connection without meeting somebody face-to-face. However, it’s also a major asset even if your company isn’t the main subject of the video. Here are a number of benefits to V-Screen, a video creation service that you are granted access to when you sign up through eCommission! What’s V-Screen? V-Screen offers a library of pre-made, high-quality videos about real estate subjects. It also allows agents a chance ...

Egypt Sherrod’s Hiring A Home Inspector

Hiring a professional home inspector should not really be seen as an option. It’s simply a bare necessity if you want to save yourself loads of time, money and heartache on the back end. A home inspector will often notice flaws or imperfections that you are very likely to miss yourself. He or she conducts a walk-through of the property to assess the physical, mechanical, structural, and cosmetic condition of the house. In a home inspection report you will find the things that need to be replaced, serviced or repaired. With this report in hand, you will now ...

What to Consider When Listing Along the Gulf Coast

The Gulf Coast is a hot market in the real estate game. For people living in the ever-growing Sun Belt that stretches across the South and Southwest, the Gulf Coast is a logical place to retire or vacation. Here are a number of things to take into account when selling property off the Gulf of Mexico. Beaches How close is the property to the nearest public or private beach? Make sure that is front-and-center of any listing, particularly if you sense this is likely to be bought as a vacation home. Boating Don’t forget to scout out the boating situation. ...

Documents Needed For a Mortgage

Getting approved for a mortgage can be a stressful situation. You’re likely making the greatest investment of your life. Key to keeping the stress levels manageable, however, is knowing exactly what you’ll need to provide the lender in terms of documentation. This helpful video gives a rundown of the information you’ll want to have on hand before you show up at the bank. ...

Why You Should be Selling Condos Now

One of the keys to success in real estate is adapting to changes in the housing market. The earlier you can perceive new trends, the better. An important part of anticipating changes is understanding how the next generation of homebuyers differs from the current one. What is their financial situation? Where are the jobs they are taking? And most importantly, what is it that they want out of a home? Millennials are looking to cities Educated young professionals are less likely to yearn for the suburban existence than their parents and grandparents. Many are willing to ...