Sure Signs That Your Neighborhood is About to Gentrify

The good-vs.-evil debate about gentrification continues to rage, but the juggernaut shows no signs of letting up. It’s the name given to the process in which old, deteriorating neighborhoods are revitalized by younger and higher-income residents. Although gentrification can surely improve the quality of a neighborhood, it can also cause a crisis for those long-time residents who can suddenly no longer afford to live there (often called community displacement). This process often contributes to an imbalance of racial/ethnic makeup; the general perception of people leading the gentrifying include white professionals and Millennial “hipsters.” Landlords and real estate investors take advantage of this ...

Is Print Advertising Dead?

Digital advertising is clearly no fad — it’s here to stay, for sure. However, good, old-fashioned print advertising cannot yet be counted out. The debate rages on, even as small neighborhood newspapers continue to die out and advertisers move en mass online. Of course, most print newspapers have an online component these days, as media continues to contemplate how to update and fine-tune their business models. The National Association of Realtors® (NAR) reports that more than 90 percent of homebuyers begin their search online; only 27 percent say that they bought a property they saw in the newspaper. What remains about ...

Benefits of Selling to a Professional Real Estate Investor

There may be 7 million real estate investors in the United States who are looking to buy property within the next 12 months, according to the National Association of REALTORS® (NAR). If you have a house listed that is failing to move, you may consider appealing to an investor rather than a typical home buyer. Investors often buy and sell multiple properties in a short span of time. They’re looking to make a fast profit, not settle down and begin a new life. Unlike typical homebuyers, investors are more concerned with their return on investment (ROI), as well as 1031 ...

The Biggest Real Estate Deal Breakers

For an investment as important as a house, the smallest details can put a stop to what could otherwise be a big, beautiful deal. Ultimately, though, a buyer needs to think of a home purchase in Latin: caveat emptor (“let the buyer beware.”). Often, the deal breakers are right in front of you and hard to miss; other times, they take you by surprise, but not if you’re able to work from a deal breaker checklist. Here are just a few of the most common real estate deal breakers: A home your client can’t afford Be careful when a dream home can be ...

What to Do When a House Isn’t Selling

A house listed on the market and not selling is not just about the state of the economy; it’s a sign that something is wrong with how it’s being marketed. In fact, houses are currently selling like hotcakes. In 2017, 25 percent of homes on the market sold within two weeks or less during the peak buying season, according to Redfin’s 2018 housing market forecast. Nearly one in five homes (19%) were off the market in less than a week. The reason: inventory (or lack of it). This trend is expected to continue throughout 2018. Redfin’s study also states that starter-home ...

What Agents Should Know About Home Inspections

While it’s not legally required for real estate agents to attend home inspections, a good, dedicated agent who cares about clients should be there to advocate, ask questions, or even challenge decisions. A home inspection should not be left to the buyer or seller alone, who may not know the red flags that may arise or which questions to ask. Many real estate deals get broken because of some kind of issue that was brought up during a home inspection. Since it’s the agent’s job to advocate and negotiate on behalf of their clients, being at an inspection will help move that ...

When Selling the Most Expensive House on the Block

An incredible house is always a welcoming sight when showing real estate. It could mean a larger commission for the agent, bragging rights for the new owner, and a “mission accomplished” for the seller who poured a great deal of capital into the property. However, love is blind. Make sure to take a look around the neighborhood after the initial excitement wears down. If the other houses are shabby or in disrepair, and if the neighborhood is not exactly known as upscale, the house may be too expensive for its own good. You may want to be the agent who keeps clients ...

Tips on Selling Commercial Real Estate

When most people think of working in real estate, they think of buying and selling houses. Of course, the real estate industry is much more diverse than that. Commercial real estate focuses on the buying and selling of commercial properties, such as office buildings, multifamily apartments, hotels, malls, hospitals and more. The opportunities are endless: you can work as an independent contractor with a general brokerage, open your own brokerage, or get involved in development, construction, project management and leasing. More good news: despite all the economic turmoil and technological change affecting the industry in the last decade, commercial real estate remains ...

How to Protect Yourself from Client-Initiated Sexual Harassment

We’re living in a long-overdue time when inappropriate behavior and professional misconduct is not tolerated on any level. Although what often doesn’t change is a sexual harassment victim’s reluctance to report the behavior, or even wrestling with the very definition of harassment. It’s defined by the U.S. Equal Employment Opportunity Commission as unwelcome sexual advances, requests for sexual favors, and other verbal or physical harassments of a sexual nature. If a client is making you uncomfortable in any way, or harassing you in a way that cannot be denied or debated, you have a right to protect yourself. Of course, you ...

Use Video to Build Your Brand and Market Your Properties

Video is consistently proving to be a useful tool for website engagement; in other “words,” for clients to spend more of their valuable time on your site. We’ve all heard the expression, “a picture is worth a thousand words.” According to V. Michael Santoro and John S. Rizzo, co-founders of InVidz, LLC and developers of Vaetas, an online video marketing syndication network, adding a video means you could keep customers engaged for a full two minutes. That may not sound like a very long time, but two minutes is gold when it comes to appealing to potential clients’ deteriorating ...