Turn Your Next Home Flip into a Facebook Marketing Phenomenon

Starsky and Monica Owen are partners in life and in business. The husband/wife duo run The Owen Team, a real estate team based in the Austin, Texas area. Both of the Owens are real estate agents focused on buyers and sellers. But they’ve always harbored an interest in home-flipping and decided in recent years to pursue flipping not only as a new business venture, but as a way to promote their broader real estate business. In particular, they harnessed the power of video and Facebook. Videos are the way to go...

Five Things Millennials Find Important in the Workplace

An abundance of things have been said about how millennials (those born between 1980 and 2000) hold different values compared to their predecessors in the workplace. Some of it is exaggerated (no, they will not want to become the boss of the office on their second day!) and some of it is true. Let’s take a look at some HR practices that will help you win the hearts of millennials! Do good (and talk about it) Millennials want their employer to be a good corporate citizen who tries to change the world for the better. There is more that ...

Diet Hacks for Busy Real Estate Agents

In the fast-paced world of real estate, finding the time to prepare healthy meals doesn’t always come easily. The busier you are, the more likely you are to resort to fast food or processed snacks throughout the day. The key to avoiding the grab-and-go trap is planning. Check your appointment calendar each day and decide when and what you will eat. It’s pretty simple once you get started. To make it easier, here are seven easy on-the-go snacks that take very little time to prepare and will fuel your body throughout the day. Plan ...

How to sell the farm

As a niche market, farm and land real estate requires specialized knowledge. From ownership rights to land use and everything in between, the farm space is a unique opportunity for real estate agents to explore, especially if they are living in a small town with a great deal of tourism in the area. Whether you’re interested in getting involved with farm real estate, or you just want to brush up on your skills, here are some tips for ‘selling the farm.’ Understand the market In order to sell the land and attract the right buyers, you need to ...

Video tips on building backyard water features

Is there anything more agreeable than looking out at a water feature in your garden? It’s like having your own place of calm and zen right in your backyard. There are basically two different kinds of water solutions for people who want to enjoy a beautiful pond in their backyard. Preformed ponds are made of a plastic and rubber composite and come in a wide range of shapes, sizes and depths. You can find them at most major hardware and garden centers. Liner ponds, which offer more creativity and flexibility, are made of synthetic rubber and are also very durable. ...

Six smart investments for your commission advance

While commission advances are often thought of as a means to cover the essentials while you wait to get paid, another crucial part of the equation is being able to continue investing in your business, particularly as you get started. Here are some of the smart investments that will help fuel your continuing success as a real estate agent. Staging equipment If you’ve already cut some deals without staging materials, good for you! But sooner or later you’re going to want to be able to stage an open house. Doing so can be a key part ...

How to find the right mentor

Real estate is a tough game to jump into. It requires a certain degree of rugged individualism. You have to believe in the strength of your own wits and personality triumphing to win clients and close the deal. If you have the guts to enter the profession then you’re most of the way there. If you’ve already started cutting deals then you’re already in an elite club. But there’s still a lot more to learn, and a lot of people who can help you learn it. Here are some ideas to guide you as you seek out mentors ...

Seven real estate experts REALTORS® should follow on social media

Many of the best known real estate experts can be found online where they regularly share their insights on topics like marketing and sales. Fortunately, a good amount of this content is free and available at your fingertips…that is if you know where to look. We tried to give you a head start with a list of seven experts we like to follow: Barbara Corcoran Barbara is one of the stars of the popular ABC TV show, Shark Tank, and built herself a real estate empire ...

The art of the ‘Thank You’ card

The thank you card is becoming an endangered species in our fast-moving and increasingly digitized world. For many young people, penning a note of gratitude to a potential employer or a recent client is unthinkable. That thank you cards are rare makes them all the more powerful because it offers you a mode of communication that will make you stand out. Here are a few things to consider before crafting a thank you card: It’s almost never a bad idea When in doubt, just go ahead and write a thank you card. That’s always been true, but ...

Video tip on the tax implications of selling your home

Anyone who sells a property needs to pay a capital gains tax on the profit made with the sale.  Unless, that is, you pass the IRS ownership and use test. If you’ve owned a home and used it as your primary residence for at least two years in the five years preceding its sale, you are exempt from the capital gains tax (up to $250,000 for singles and $500,000 for a married couple). Mind you, those two years do not need to be sequential. What you will also find out in this video is that certain conditions may exist ...