How To Sell Your First Luxury Home

Selling a luxury home is very different from selling a house to a middle-class buyer. The financial reward is obviously greater for you, but more importantly, the factors that shape the deal are often distinct from those that guide the rest of the real estate market. Here are a number of things to always keep in mind when you’re dealing with luxury real estate buyers. The details matter more in luxury When people are buying luxury property, they’re more often seeking an outcome that is ideal, rather than merely acceptable. While those of modest ...

15 Unforgettable Real Estate Quotes

The real estate business is hard. When business is good, it’s easy to get worn down. When business is slow, it’s easy to lose hope. What’s important to remember is that the challenges you’re facing are shared by just about everybody else in the industry. The greatest agents have all faced setbacks, but it’s through determination and a passion for the job that they persevered. Here are a number of quotes from a variety of folks about real estate. Some serve as advice for agents, while others underscore the importance of the work you do by helping people buy ...

Making Your Home Smell Fresh

It’s a challenge for every homeowner, so it’s a recurring issue for those of us in the business of selling homes. All kinds of things can make a house’s odor repel buyers. Pets, cigarette smoke, or simply a lack of air circulation can make an otherwise appealing home seem irreparably spoiled to potential buyers. The good news is that making a home smell fresh is usually pretty easy. This video highlights a number of quick, cheap fixes that require nothing more than a few common kitchen supplies. ...

5 Lessons Fathers Taught Us About Selling Real Estate

Father’s Day is approaching. That means it’s not just time to start thinking about what kind of gift your old man might appreciate, but also to spend a few minutes pondering how your father has helped you become the person you are today. While all of us grew up in different types of families, here are a few ways that your real estate career was very likely shaped by your dad. Some of them might apply just as well to your mom, but Mother’s Day was last month! The value of home Good real estate ...

These Videos Can Help Explain Escrow to Your Homebuyer Client

Many clients have a hard time wrapping their head around the concept of an escrow account. Explaining it to them can be frustrating and time-consuming, particularly when you’re left with the feeling that they didn’t really understand what you just told them. That’s why you may find it useful to share videos with your clients, so they can watch (and perhaps re-watch) them at their own pace, without feeling pressured to act like they understand everything. Of course, be sure to tell them that the videos are optional and that you’re happy to answer any questions ...

Door Hanger Advertising: Do’s & Dont’s

Embracing the new ways of marketing is critical for real estate agents. You can’t get ahead in this industry if you’re shunning online advertising, social media and other forms of internet-based communication. But the old school methods still have their place and in some instances remain more effective. Perhaps no means of REALTOR® communication is more cherished than the door hanger. But there are some important guidelines to take into account. Do: Consider hanging them yourself Distributing door hangers can be a great form of exercise. Depending on the size of the area you’re ...

How To Sell Waterfront Property

Selling property near water is in many ways very distinct from the conventional real estate business. Since that property has vacation value as well, it can feel like a completely different game. While there are plenty of people who choose to live full-time and raise families on the waterfront, there are also many who are seeking a second home or a retirement location. Being able to market the property with both groups in mind is the key. Nearby nightlife Emphasize the social opportunities that exist in the area. People who are in the market ...

Video Tip on Homestaging

Homestaging is as much a science as an art. This video goes over the fundamentals of preparing a home to be viewed by a potential buyer. The most important thing is to make sure that every part of the house is clean, including the carpets, woodwork, counters and fridge. Nearly as crucial, however, is clearing out decoration and personal effects that might distract the buyers or make it difficult for them to envision the home as their own.   Do you have any special homestaging tricks? ...

Four Collaborative Apps That Can Help Real Estate Teams Be Efficient

The concept of the modern office is changing day by day as new technology enables workers to forgo many of the traditional expectations of work. A worker can now stay in bed all day and still “show up to work,” perhaps even interacting with colleagues more than he would in a conventional office setting. Not only has video chat technology enabled colleagues to interact face-to-face without being in the same physical space, but a number of collaborative applications have arguably made communication and coordination between co-workers much easier. Here are a number of the most effective ...

6 of the Summer’s Hottest Marketing Tips for REALTORS®

Summer is upon us! The hottest time of the year for listings differs based on your market, but it’s safe to say that the end of spring and beginning of summer are very active just about wherever you are. Families are desperate to get moved before the school year starts and those in cold climates don’t want to deal with moving in the dead of winter. Now is the time to boost your marketing efforts to try to get a piece of the last big wave of sales that are likely coming in June, July and ...