The 10 Worst Home Showing Offenses

You could be the best real estate agent in the world, but if your sellers are not doing what they can to bring quality to the home showing, all may be lost. REALTOR® magazine polled 50 buyer agents, revealing the biggest deal breakers when it comes to home showings. After 20 years of showings, Elke W. McMenemy, ABR, CIPS, broker-owner at St. Augustine Real Estate Inc. in St. Augustine, Fla., told the magazine that she has  practically seen it all, from the “fully loaded litter boxes” to the “roach-infested ovens.” “These situations have proven to be frustrating and embarrassing to my ...

When Selling a House with Mold

Mold doesn’t discriminate; it can attack even the best and most beautiful properties. It loves warm, damp, humid conditions (think bathrooms and basements), and it lives and reproduces by creating spores. Mold is never okay with potential buyers or with the bank. Needless to say, if you’re helping your client sell a house, the mold problem should be resolved before any further steps are taken. Otherwise, you’ll need to disclose the issue or open yourself up to a lawsuit by the new owner. To avoid this: have the mold removed, and then test for any remaining or lingering presence. Mold testing kits ...

How to Best Serve Real Estate Clients with Disabilities

A majority of homebuyers with disabilities desire real estate agents who are trained and knowledgeable about accessible housing options. According to a 2015 survey by Century 21 and the Harris Poll, one in five homebuyers who have a disability claim they do not get the proper assistance. There are 40 million Americans living with disabilities.  The Americans with Disabilities Act (ADA), which was signed into law in 1990, prohibits discrimination against people with disabilities. This includes the processes and transactions related to the real estate industry. Here are a few tips on how to best serve a client with ...

Seven Worthy Real Estate Reads

Most of us simply don’t have the time to read, but reading these recommended books can strengthen your skills and focus your outlook. A career in real estate is intensely challenging, but also uniquely rewarding; if you open yourself up to advice from experts and apply it to your own journey, you can raise your prospects higher. Here are a few books we recommend: The HyperLocal, HyperFast Real Estate Agent: How to Dominate Your Real Estate Market in Under a Year, I Did it and so Can You! By Daniel Lesniak and foreword from Keri Shull The author claims to have sold ...

5 Ways to Educate a FSBO Seller

About 89 percent of home sellers in the real estate market sold their home using a real estate agent or broker, according to the 2017 National Association of REALTORS® Profile of Home Buyers and Sellers. Home sellers offering their home For Sale By Owner (FSBO) remained at 8 percent for the third year in a row. And 3 percent of home sellers used a different method to sell their homes, such as company-provided relocation. The FSBO rate continues to decline since the NAR first kept track of it in 1981. In that year, 15 percent of home sellers took the ...

7 Secrets from the Most Successful Real Estate Industry Leaders

Like in any other business, real estate can often be challenging and discouraging. It’s okay to occasionally lick your wounds and feel sorry for yourself, but don’t give up — there are ways of staying positive, inspired, and on your way to future success. What helps: bonding with other agents, and learning new tips, tricks and strategies that help get you back on the horse and back in the race. While conversing with fellow agents, it may teach you something that could change the course of your own career. A good way to start: listen to the wise words of some of ...

How to Build your Email Blast List (and Use It Effectively)

Attention spans are not the only things decreasing and diminishing in the digital age. When is the last time you checked, cleaned and tightened your email blast mailing list? Emails are still an effective way of communicating your message quickly and to a large audience, but you must remain constantly aware of who can benefit from your blast — and if they’re still receiving your emails. Many addresses on your list can often become undeliverable as your prospects and clients change carriers or get new jobs. Here are a few ways to keep your email audience fresh and relevant and your ...

10 Motivational Quotes from the Most Successful Sales Leaders

Reading inspirational quotes on a daily basis is a no-cost way to keep motivated and proactive. They can serve as a quick solution if you’re feeling defeated or disillusioned, and may give you the inspiration you need to get back up and working toward your goals. Working in sales is a “self-starter” occupation, but sometimes that is easier said than done. Quotes like these can also help to deal with a very common problem — procrastination. They can light a fire under you and get you moving faster. In the long run, if you apply the logic to your own daily ...

How to use Google AdWords in your Marketing

As real estate moves more definitively into the digital age, Google AdWords is an increasingly effective way to market your properties and to reach buyers and sellers who will most likely be interested in hearing from you. Although it’s easy to use, you’ll want to understand how to make the system work best for you. Google AdWords uses two main networks to help you reach your target audience: The Search Network This is where you will find “pay-per-click” advertising (also called “paid search”), in which you can bid on relevant keywords and improve your chances of displaying your ad to ...

Sure Signs That Your Neighborhood is About to Gentrify

The good-vs.-evil debate about gentrification continues to rage, but the juggernaut shows no signs of letting up. It’s the name given to the process in which old, deteriorating neighborhoods are revitalized by younger and higher-income residents. Although gentrification can surely improve the quality of a neighborhood, it can also cause a crisis for those long-time residents who can suddenly no longer afford to live there (often called community displacement). This process often contributes to an imbalance of racial/ethnic makeup; the general perception of people leading the gentrifying include white professionals and Millennial “hipsters.” Landlords and real estate investors take advantage of this ...