Seven Worthy Real Estate Reads

Most of us simply don’t have the time to read, but reading these recommended books can strengthen your skills and focus your outlook. A career in real estate is intensely challenging, but also uniquely rewarding; if you open yourself up to advice from experts and apply it to your own journey, you can raise your prospects higher. Here are a few books we recommend: The HyperLocal, HyperFast Real Estate Agent: How to Dominate Your Real Estate Market in Under a Year, I Did it and so Can You! By Daniel Lesniak and foreword from Keri Shull The author claims to have sold ...

How to use Google AdWords in your Marketing

As real estate moves more definitively into the digital age, Google AdWords is an increasingly effective way to market your properties and to reach buyers and sellers who will most likely be interested in hearing from you. Although it’s easy to use, you’ll want to understand how to make the system work best for you. Google AdWords uses two main networks to help you reach your target audience: The Search Network This is where you will find “pay-per-click” advertising (also called “paid search”), in which you can bid on relevant keywords and improve your chances of displaying your ad to ...

Tips on Selling Commercial Real Estate

When most people think of working in real estate, they think of buying and selling houses. Of course, the real estate industry is much more diverse than that. Commercial real estate focuses on the buying and selling of commercial properties, such as office buildings, multifamily apartments, hotels, malls, hospitals and more. The opportunities are endless: you can work as an independent contractor with a general brokerage, open your own brokerage, or get involved in development, construction, project management and leasing. More good news: despite all the economic turmoil and technological change affecting the industry in the last decade, commercial real estate remains ...

Use Video to Build Your Brand and Market Your Properties

Video is consistently proving to be a useful tool for website engagement; in other “words,” for clients to spend more of their valuable time on your site. We’ve all heard the expression, “a picture is worth a thousand words.” According to V. Michael Santoro and John S. Rizzo, co-founders of InVidz, LLC and developers of Vaetas, an online video marketing syndication network, adding a video means you could keep customers engaged for a full two minutes. That may not sound like a very long time, but two minutes is gold when it comes to appealing to potential clients’ deteriorating ...

Airbnb: How Real Estate Agents Can Benefit

These days, many real estate agents are getting relatively new requests: finding properties that can be converted into Airbnb short-term rentals. Airbnb, founded in 2007, is a privately-owned website that allows hosts to rent out their space to guests who are looking for a place to stay temporarily, most likely for vacations or business trips. The best way to describe it to the uninformed: it’s a Craigslist for renting space on a per-night basis. Unlike the hotels/motel business model, the owner can rent the property directly. Property owners all over the world are turning their spaces into vital financial assets. And the ...

How Walkable is Your Market?

You’re surely noticing an increasing amount of requests from your clients for a more walkable environment. Now you can actually support your solution with solid statistics. The Walk Score platform (offered as both a website and a phone app) measures and scores the walkability of any community. It features a nationwide, public access walkability index that assigns a numerical score to any address in the United States, Canada and Australia. What makes a neighborhood “walkable?” According to the Walk Score website, the four factors to consider are health, environment, finances, and communities. The score is becoming increasingly important to buyers and ...

Video Tips on Designing A Home Office

As technology has enabled millions more Americans to work remotely, the home office has taken on an even greater importance for real estate agents and many of their buyer clients, who are often on the lookout for houses that will offer them a reliable, quiet place to get work done. This video describes different ways to create a home working space, whether it’s an entire room, a corner of the kitchen or even a large closet! Included are a number of useful tips for maximizing the usefulness of the available space. They might come in handy for ...

How the Tech Workforce is Reshaping U.S. Real Estate

Over the last two decades, high-tech industries have reshaped the U.S. economy. According to CNBC, the top five most valuable companies in the U.S. are all in the tech sector: Apple, Google, Facebook, Amazon and Microsoft. Not only has tech led to a tremendous amount of wealth in various parts of the country, but it has also led to millions of people moving to cities that are home to major tech firms, transforming local real estate markets in the process. Property values go up in tech hubs According to a study by RedFin, real estate values rise ...

TILA-RESPA: How Will You Be Affected?

Buying a house is a complex transaction. Sellers and buyers must access the services of real estate agents, mortgage lenders, title companies, appraisers and other professionals, to ensure the property title transfers, the loan is secured and the seller gets paid. The housing industry collapse of 2008 revealed significant problems in the processes involved in buying a house. Home buyers received confusing or misleading documentation, leading to foreclosures and losses. In response, the federal government reviewed those processes against the Truth in Lending Act (TILA) and the Real Estate Settlement Procedures Act (RESPA), and issued a revision of real ...