Five novels with life lessons for real estate agents

Keeping up with news on the housing market and economy is obviously key to being a successful real estate agent, but you’ll only truly excel in the business if you can understand what people value in a home. The business page and trade publications can only go so far in shedding light on the emotional connection between people and houses. In fact, a good novel is one of the best windows into the human mind. Here are five great novels that every real estate agent should read. The Grapes of Wrath John Steinbeck’s classic account of Depression-era poverty and hardship has good ...

12 business books real estate agents should read

As you can imagine, we have made lots of friends in real estate and along the way have gotten quite a few book recommendations over the years. We decided to put a list together of the 12 top books any real estate agent should consider reading. Why 12 books? You can read one per month! Insider tip: when reading, remember to focus on the main points and take occasional notes of particularly inspiring quotes to paste around your home or office as motivators. 1. Shark Tales: How I Turned $1,000 into a Billion Dollar Business – Barbara Corcoran 2. How To List ...

Planning for industry certification: 4 tips

Anybody who has ever received a business card from a real estate professional will know that there is no small number of certifications available to industry practitioners. New agents might find this list of certifications and designations by the NAR (National Association of REALTORS®) and its affiliated organizations daunting. Where to start? Take the GRI (Graduate Realtor Institute) certification, for example. A minimum of 60 hours of coursework is required to obtain this certification. So clearly the investment in time (and money) that comes with obtaining certification is nothing to sneeze at. What’s more time and money are not always ...