The art of the ‘Thank You’ card

The thank you card is becoming an endangered species in our fast-moving and increasingly digitized world. For many young people, penning a note of gratitude to a potential employer or a recent client is unthinkable. That thank you cards are rare makes them all the more powerful because it offers you a mode of communication that will make you stand out. Here are a few things to consider before crafting a thank you card: It’s almost never a bad idea When in doubt, just go ahead and write a thank you card. That’s always been true, but ...

Want a better marketing campaign? Find a partner!

Increasingly, we see major multinational companies team up on advertising campaigns that promote both of their products simultaneously. GoPro and Red Bull saw potential in a coordinated message focused on their adventurous, action-packed ethos. BMW and Louis Vuitton, both pricey luxury products, were a match made in heaven due to their overlapping customer base. Similarly, there are numerous opportunities for real estate agents to partner with other professionals on marketing. Co-branding with a lender This is likely the most common marketing partnership you’ll find in the real estate game. It makes perfect sense for an agent to ...

Six steps to easily make your own newsletter template in Mailchimp

Mailchimp is certainly not the only application on the market which you can use to design and send newsletters, but for small businesses it’s one of the easiest and most affordable options. In fact, it’s FREE if you don’t exceed a certain volume of emails monthly, which most agents would be hard pressed to do. In this post we will take you through the steps involved in creating your own newsletter from scratch in the free version of Mailchimp. Create an account If you don’t already have an account, ...

How to write a killer sales email

Email marketing has certainly been overshadowed in recent years as social media has grown. But make no mistake, it’s still an important part of the sales process. In fact, it can be a major advantage for those who do it right. But as is the case with social media marketing, it’s not worth bothering with email marketing if you’re not going to do it right. The response rate to email sales pitches is tiny even if you do it well. Although, it will almost certainly be non-existent if you do it wrong. Here are the key rules to follow ...

Three tips for grocery store receipt advertising

For those coupon clippers and deal finders out there, you may have become wise to a trend among grocery stores of late: receipt advertising. Surely you have seen the discount coupons on the back of receipts at your local grocery store? Ads promoting car washes, dry cleaners, oil changes…the list goes on. Maybe you have even clipped and used some from time to time. Who isn’t tempted to get a 25% discount on a hair coloring or permanent from time to time? So what does this have to do with your real estate business, you ask? It’s cheap advertising ...

Eight reasons why you should be using Facebook Ads to grow your business

With so many advertising venues available to today’s real estate agents, it’s hard to decide where to invest your limited marketing dollars. One place that definitely deserves your attention, however, is Facebook. Here are a number of reasons why the world’s largest social network represents such a rich opportunity for you to connect with potential customers and grow your business. Reach otherwise unreachable customers You know very well that some types of advertising doesn’t reach certain types of customers. Young people are increasingly tuning out of printed material. That’s not the case with Facebook. With nearly ...

Seven ways to double your home sales leads this year

Every once in awhile, you should reassess your lead generation methods. The strategies that worked a few years ago may not be producing the same way today. That’s not necessarily just bad luck. In many cases it’s because things have changed. Your network may have aged and in turn has become less productive. More importantly, technological advances have led to buyers and sellers getting information differently. Here are a number of things to consider if you’re looking to boost your lead generation. Automate While you want to personalize everything you do as much as possible, there is ...

How to tell if your marketing is working

Part of being a successful real estate agent is your ability to manage uncertainty. Sometimes the market’s hot, sometimes it’s cold and sometimes you’re simply down on your luck. One of the top subjects of uncertainty is marketing. Is it working? Could it be working better? If so, how? You can never eliminate uncertainty, but here are a few ways to try to figure out how your marketing strategy is going. Referrals How many referrals a day/week/month are you receiving? Are your referrals coming from a wide array of contacts or a few reliable friends? You ...

Pros and cons of using Google AdWords in real estate

There are conflicting views among real estate agents about the usefulness of Google AdWords. Some swear by it, while some have sworn it off. Here are a few things to consider when deciding whether to incorporate the technology into your marketing campaign. Pro: If people aren’t clicking, you’re not paying To use Google AdWords, you bid on certain keywords, agreeing to pay a certain amount so that your website is at the top of Google search results anytime a person uses that keyword or a combination of keywords in their query. However, you are only paying ...

Five events to consider sponsoring this spring

If your real estate business is in a good place to donate time and money to the community, consider sponsoring an event. As an event sponsor, you’ll have the opportunity to reach a broader audience, gain some leads and show your commitment to giving back to the place you call home.   With spring around the corner, plenty of sponsorship opportunities are bound to come up in your community. Here are five ideas to get you started: On your marks! It seems like there’s a 5K, half marathon or charity walk every weekend these days, so use this ...