When Selling a Vacation Property

Vacation home clients come from two directions — those who dream of a getaway escape haven, and those who have had enough of the second mortgage, the upkeep and the friends and family who insist on dropping by. That gives you numerous opportunities to increase your commissions. In 2014, 21 percent of all home sales in the U.S. were vacation properties, according to Inman News. That same year, vacation-home sales reached 1.13 million, according to the National Association of Realtors®. That’s the highest amount since the organization began the survey in 2003. Buying and selling a vacation home is not ...

How to Build your Email Blast List (and Use It Effectively)

Attention spans are not the only things decreasing and diminishing in the digital age. When is the last time you checked, cleaned and tightened your email blast mailing list? Emails are still an effective way of communicating your message quickly and to a large audience, but you must remain constantly aware of who can benefit from your blast — and if they’re still receiving your emails. Many addresses on your list can often become undeliverable as your prospects and clients change carriers or get new jobs. Here are a few ways to keep your email audience fresh and relevant and your ...

How to use Google AdWords in your Marketing

As real estate moves more definitively into the digital age, Google AdWords is an increasingly effective way to market your properties and to reach buyers and sellers who will most likely be interested in hearing from you. Although it’s easy to use, you’ll want to understand how to make the system work best for you. Google AdWords uses two main networks to help you reach your target audience: The Search Network This is where you will find “pay-per-click” advertising (also called “paid search”), in which you can bid on relevant keywords and improve your chances of displaying your ad to ...

Is Print Advertising Dead?

Digital advertising is clearly no fad — it’s here to stay, for sure. However, good, old-fashioned print advertising cannot yet be counted out. The debate rages on, even as small neighborhood newspapers continue to die out and advertisers move en mass online. Of course, most print newspapers have an online component these days, as media continues to contemplate how to update and fine-tune their business models. The National Association of Realtors® (NAR) reports that more than 90 percent of homebuyers begin their search online; only 27 percent say that they bought a property they saw in the newspaper. What remains about ...

What to Do When a House Isn’t Selling

A house listed on the market and not selling is not just about the state of the economy; it’s a sign that something is wrong with how it’s being marketed. In fact, houses are currently selling like hotcakes. In 2017, 25 percent of homes on the market sold within two weeks or less during the peak buying season, according to Redfin’s 2018 housing market forecast. Nearly one in five homes (19%) were off the market in less than a week. The reason: inventory (or lack of it). This trend is expected to continue throughout 2018. Redfin’s study also states that starter-home ...

Is Direct Mail Marketing Outdated?

It’s a belief that, on the surface, it seems to make sense: direct mail marketing is dead. It was killed by the Internet. Here’s how direct mail is defined: it’s the practice of sending mail to a target list of prospects. The goal is to have a small percentage of them respond to that mail. The logic: that small percentage responding to your mail will more than make up for the expense of the mailing. It’s a game that has been played -and won- for decades. It’s true that there has been a drop-in response rate over the last decade. However, direct ...

5 Ways to Market a Fixer-Upper

A fixer-upper is ultimately no different from any other house you would sell — it has its share of flaws, quirks and advantages (even new houses aren’t completely perfect). It’s all in how you present the property, in words, photos and attitude. A fixer-upper can be sold honestly and quickly, if you are able to strike a chord with prospective buyers about it’s ultimate potential. When people look to buy a fixer-upper, they see the house for what it will be, not what it is now. They see opportunity, so market to that advantage. Here are five ways to effectively market ...

The art of the ‘Thank You’ card

The thank you card is becoming an endangered species in our fast-moving and increasingly digitized world. For many young people, penning a note of gratitude to a potential employer or a recent client is unthinkable. That thank you cards are rare makes them all the more powerful because it offers you a mode of communication that will make you stand out. Here are a few things to consider before crafting a thank you card: It’s almost never a bad idea When in doubt, just go ahead and write a thank you card. That’s always been true, but ...

Want a better marketing campaign? Find a partner!

Increasingly, we see major multinational companies team up on advertising campaigns that promote both of their products simultaneously. GoPro and Red Bull saw potential in a coordinated message focused on their adventurous, action-packed ethos. BMW and Louis Vuitton, both pricey luxury products, were a match made in heaven due to their overlapping customer base. Similarly, there are numerous opportunities for real estate agents to partner with other professionals on marketing. Co-branding with a lender This is likely the most common marketing partnership you’ll find in the real estate game. It makes perfect sense for an agent to ...

Six steps to easily make your own newsletter template in Mailchimp

Mailchimp is certainly not the only application on the market which you can use to design and send newsletters, but for small businesses it’s one of the easiest and most affordable options. In fact, it’s FREE if you don’t exceed a certain volume of emails monthly, which most agents would be hard pressed to do. In this post we will take you through the steps involved in creating your own newsletter from scratch in the free version of Mailchimp. Create an account If you don’t already have an account, ...