Nine beginner blogging mistakes

Establishing a successful real estate blog is no easy feat. It takes hard work, dedication, and a willingness to learn the tricks of the blogosphere. Here are a number of things that those jumping into blogging often get wrong: Sloppy writing Before you hit “publish,” make sure to quickly proof-read what you’ve written. Typos, spelling mistakes and grammatical errors can be devastating to the image of professionalism and competence that you’re trying to project. Write in clear, concise sentences and avoid repeating yourself or using unprofessional slang or vulgar language. Not posting enough If you ...

How to use mass media to grow your business

When it comes to real estate marketing there is never a shortage of ways to spend your hard earned cash. One of the ways that is often overlooked is mass media. What is mass media? More often than not it involves communicating to a large audience using traditional media outlets like newspapers, magazines, TV and radio. Sure there is the Internet, and the reach of Facebook is pretty darn massive, but we’re going old school on this post. Every community has its own forms of mass media. As a real estate agent it won’t hurt to know them and how ...

How to use LinkedIn to get more leads

LinkedIn is a must for any professional, but it’s particularly important if your job depends on being found by clients, as is the case for real estate agents. At the very least, a LinkedIn profile proves your existence and establishes a minimum level of legitimacy about you as a professional. If a customer can’t find you on LinkedIn, it raises red flags. However, if used correctly, LinkedIn is also a powerful tool for developing leads. It takes some effort and there’s a bit of a learning curve, but here are some tips for how to use the professional ...

Six real estate myths busted

You’ve heard it all before — buyers and sellers don’t need an agent, spring is the only time to sell, to heck with an inspection…the list goes on. There are many myths floating around that are simply not true. In order to keep everyone informed on the buying and selling process, here are six real estate myths we busted. FSBO deals make more money! Many sellers feel that by selling their home themselves they’re going to make more money off the sale. True, some FSBO sellers have been successful, but more often than not they already had ...

Best public places to meet future clients

Networking is a bit like dating. You never know when and where you will run into a potential partner, customer or future referral source. While treating every encounter or outing like a networking event can come across as salesy or forced, creating personal brand recognition and credibility can be as simple as hanging out with members of your community and making genuine connections. Here are a few places you can meet potential clients throughout your daily life: Local coffee shop With the relaxing and inviting atmosphere of a coffee shop, meeting new people here is a breeze. You ...

Getting your marketing messages ready for spring

As winter begins to wind down, you might want to start thinking about how you can get a head start on the spring housing market. Spring is traditionally a seller’s season, which means that now is the time to drive that point home to sellers. Of course, that’s no reason to give up on buyers either. It’s your job to let them know why they’re not doomed and why the spring might be a good time to buy even if it’s not the ideal buyer’s market. Get buyers excited for spring house shopping As the snow begins ...

Valentine’s Day gifts your clients will love!

Valentine’s Day is typically seen as a day to shower your significant other with gifts, love and affection. But who says you can’t show your clients some love also? A Valentine’s Day gift for your client doesn’t have to be a grand gesture but it can be a little something to let them know you appreciate working with them. It’s also a good way to make a memorable impression, as they probably weren’t expecting a gift from their real estate agent! Here are a few gift ideas for you to consider: Wine and dine It’s hard to go ...

Promoting your profile on Zillow: do’s and dont’s

When it comes to marketing your real estate business, Zillow is where you want to be. With around 124 million total users, the real estate website continues to grow its reach and influence as a resource for home buyers and sellers, as well as for brokers and agents. While your presence on the real estate site is not absolutely necessary, those agents who do join find the website valuable when it comes to gaining more exposure, and even occasional leads. Before you dive in head first, keep these do’s and don’ts in mind: Do — ...

Seven tips for creating a positive first impression with your voicemail greeting

They say you only get one chance to make a first impression. While this phrase primarily applies to face-to-face meetings, it’s also applicable to voicemail greetings. As such, it’s important that your voicemail greeting is professional, upbeat, warm and informative. After all, your voicemail greeting could be the first contact a prospective new client has with you. Here are seven tips for creating a positive first impression with your voicemail greeting: Clearly state your name How many times have you called someone only to wonder if you called the right person because they didn’t clearly state their name during their voicemail greeting? ...

Eight ways to make your blog sell for you

Creating a blog these days is easier than ever. There are plenty of platforms, such as WordPress and Blogger, that allow you to quickly launch an eye-catching real estate blog. In fact, there are even templates made specifically for marketing real estate. However, getting people to your blog and convincing them to choose you as their agent based on your site is a completely different matter. Here are a number of ways that will help your blog drive business. Keywords Every part of your blog should include words that people are likely to type ...