Three tips for grocery store receipt advertising

For those coupon clippers and deal finders out there, you may have become wise to a trend among grocery stores of late: receipt advertising. Surely you have seen the discount coupons on the back of receipts at your local grocery store? Ads promoting car washes, dry cleaners, oil changes…the list goes on. Maybe you have even clipped and used some from time to time. Who isn’t tempted to get a 25% discount on a hair coloring or permanent from time to time? So what does this have to do with your real estate business, you ask? It’s cheap advertising ...

Eight reasons why you should be using Facebook Ads to grow your business

With so many advertising venues available to today’s real estate agents, it’s hard to decide where to invest your limited marketing dollars. One place that definitely deserves your attention, however, is Facebook. Here are a number of reasons why the world’s largest social network represents such a rich opportunity for you to connect with potential customers and grow your business. Reach otherwise unreachable customers You know very well that some types of advertising doesn’t reach certain types of customers. Young people are increasingly tuning out of printed material. That’s not the case with Facebook. With nearly ...

Seven ways to double your home sales leads this year

Every once in awhile, you should reassess your lead generation methods. The strategies that worked a few years ago may not be producing the same way today. That’s not necessarily just bad luck. In many cases it’s because things have changed. Your network may have aged and in turn has become less productive. More importantly, technological advances have led to buyers and sellers getting information differently. Here are a number of things to consider if you’re looking to boost your lead generation. Automate While you want to personalize everything you do as much as possible, there is ...

How to tell if your marketing is working

Part of being a successful real estate agent is your ability to manage uncertainty. Sometimes the market’s hot, sometimes it’s cold and sometimes you’re simply down on your luck. One of the top subjects of uncertainty is marketing. Is it working? Could it be working better? If so, how? You can never eliminate uncertainty, but here are a few ways to try to figure out how your marketing strategy is going. Referrals How many referrals a day/week/month are you receiving? Are your referrals coming from a wide array of contacts or a few reliable friends? You ...

Pros and cons of using Google AdWords in real estate

There are conflicting views among real estate agents about the usefulness of Google AdWords. Some swear by it, while some have sworn it off. Here are a few things to consider when deciding whether to incorporate the technology into your marketing campaign. Pro: If people aren’t clicking, you’re not paying To use Google AdWords, you bid on certain keywords, agreeing to pay a certain amount so that your website is at the top of Google search results anytime a person uses that keyword or a combination of keywords in their query. However, you are only paying ...

Five events to consider sponsoring this spring

If your real estate business is in a good place to donate time and money to the community, consider sponsoring an event. As an event sponsor, you’ll have the opportunity to reach a broader audience, gain some leads and show your commitment to giving back to the place you call home.   With spring around the corner, plenty of sponsorship opportunities are bound to come up in your community. Here are five ideas to get you started: On your marks! It seems like there’s a 5K, half marathon or charity walk every weekend these days, so use this ...

Nine beginner blogging mistakes

Establishing a successful real estate blog is no easy feat. It takes hard work, dedication, and a willingness to learn the tricks of the blogosphere. Here are a number of things that those jumping into blogging often get wrong: Sloppy writing Before you hit “publish,” make sure to quickly proof-read what you’ve written. Typos, spelling mistakes and grammatical errors can be devastating to the image of professionalism and competence that you’re trying to project. Write in clear, concise sentences and avoid repeating yourself or using unprofessional slang or vulgar language. Not posting enough If you ...

How to use mass media to grow your business

When it comes to real estate marketing there is never a shortage of ways to spend your hard earned cash. One of the ways that is often overlooked is mass media. What is mass media? More often than not it involves communicating to a large audience using traditional media outlets like newspapers, magazines, TV and radio. Sure there is the Internet, and the reach of Facebook is pretty darn massive, but we’re going old school on this post. Every community has its own forms of mass media. As a real estate agent it won’t hurt to know them and how ...

How to use LinkedIn to get more leads

LinkedIn is a must for any professional, but it’s particularly important if your job depends on being found by clients, as is the case for real estate agents. At the very least, a LinkedIn profile proves your existence and establishes a minimum level of legitimacy about you as a professional. If a customer can’t find you on LinkedIn, it raises red flags. However, if used correctly, LinkedIn is also a powerful tool for developing leads. It takes some effort and there’s a bit of a learning curve, but here are some tips for how to use the professional ...

Six real estate myths busted

You’ve heard it all before — buyers and sellers don’t need an agent, spring is the only time to sell, to heck with an inspection…the list goes on. There are many myths floating around that are simply not true. In order to keep everyone informed on the buying and selling process, here are six real estate myths we busted. FSBO deals make more money! Many sellers feel that by selling their home themselves they’re going to make more money off the sale. True, some FSBO sellers have been successful, but more often than not they already had ...