How to sell the farm

As a niche market, farm and land real estate requires specialized knowledge. From ownership rights to land use and everything in between, the farm space is a unique opportunity for real estate agents to explore, especially if they are living in a small town with a great deal of tourism in the area. Whether you’re interested in getting involved with farm real estate, or you just want to brush up on your skills, here are some tips for ‘selling the farm.’ Understand the market In order to sell the land and attract the right buyers, you need to ...

Video tip on giving buyers the red carpet treatment

It’s said that buyers decide whether they like a home in the first six seconds. In today’s very competitive real estate market this means sellers need to go the extra mile if they want to make a strong first impression. In this video we share a series of tips on how your clients can give buyers the red carpet treatment by boosting the curbside appeal of their home. From a freshly mown lawn and trimmed shrubs to sparkling windows and clean porch furniture, check out these practical tips about how to turn on the curbside charm of your home. ...

Five ways to bring spring to your next open house

It wasn’t much of a winter in many parts of the country but that doesn’t mean it’s not time to gear up for the busy spring sales season. One way to do that? Bring spring right on into your next home showing and make it a selling point! Flowers The first thing that usually comes to mind when thinking of spring is flowers, flowers and more flowers. Buy some bouquets of fresh blooms to brighten up the space and add a pop of color to each room. Place them in the kitchen, the living room and anywhere ...

Eight tips for selling to young families

Understanding how to sell a home to a young family is perhaps the greatest skill you can acquire as a real estate agent. A couple that is buying their first home, either for existing children or future children, has a far more complex set of considerations than older home buyers or single people. Here are a number of factors you have to take into account when selling to them: Schools Don’t even bother pitching to a young family if you don’t have your intel on the local school situation straight. You should be able to tell them ...

Six spring cleaning tips for your clients

Spring cleaning is a ritual that goes back centuries. While it’s not everyone’s favorite thing to do, spring cleaning is an absolute must for your customers who want to get top dollar for their next home sale. Here are six spring cleaning tips to share with any of your clients who are looking for some guidance: Spruce up the landscaping It wouldn’t be spring without blooms and greenery! The front yard should be welcoming, bright and clean so potential buyers will immediately like what they see. Clean up the landscaping and plant new flowers or shrubs where old ...

What to do when a lead goes cold?

Getting leads is hard enough, but watching leads go cold is arguably the most frustrating part of being a real estate agent. And yet, it’s just a part of the job that even the most skilled agents have to deal with. In fact, how you deal with cold leads is one of the most important parts of your overall sales strategy. Here are a few things about the process to keep in mind. First of all, how do you define a “lead”? This is a key question that every real estate agent should be able to ...

Five ways to market a home listing in the middle of winter

As we’re getting closer to the busy spring season, many of us are preparing for the warm weather that’s ahead. Some parts of the country, however, are still in the grips of Old Man Winter. If you’re one of the many who are still out selling homes in the freezing temperatures and braving the snowy roads you may want to use the winter weather to your advantage. Here are five ways to market a home listing in the middle of winter: Bring the heat Grab the attention of potential buyers during the cold season by making a home’s ...

Five things millennials want in a house

Millennials are now the largest generation in America, representing a whopping 75.4 million of the total population. With such a large number of millennials entering the job market over the next several years, it’s no surprise that their impact is beginning to be felt in real estate. Here’s the thing, while it’s true that millennials make up a majority of first-time homebuyers they tend to wait longer to make the leap into homeownership. Plus, any REALTORS® who have worked with millennials know that their housing preferences are at times a bit different than the preceding generation’s. If you want ...

Eight ways to make your blog sell for you

Creating a blog these days is easier than ever. There are plenty of platforms, such as WordPress and Blogger, that allow you to quickly launch an eye-catching real estate blog. In fact, there are even templates made specifically for marketing real estate. However, getting people to your blog and convincing them to choose you as their agent based on your site is a completely different matter. Here are a number of ways that will help your blog drive business. Keywords Every part of your blog should include words that people are likely to type ...

Six home improvements to avoid prior to sale

When trying to decide whether or not to invest in a home improvement project prior to sale, the most important consideration is return-on-investment (ROI). Some projects will simply cost more to complete than they’ll pay you back in equity. Here are six home improvement projects to avoid because they yield a poor ROI, and some might even turn off future buyers. Remodeling a home office If your home office is looking dated and making you unproductive, it’s important to make some updates to keep it functional and inspiring. But don’t go for a complete overhaul. It’s ...