Home Buying Traffic Continues to Stampede

“Strong” is the word for recent buyer traffic, according to the January 2018 REALTORS® Confidence Index Survey. This report measured buyer traffic conditions from November 2017 to January 2018. Compared to conditions exactly one year ago, Realtors® responded that conditions ran from “stable” (unchanged) to “very strong.” The states with the strongest buyer traffic: Washington, Idaho, Nevada, and Utah. Even the states hit by hurricanes — Texas and Florida — reported “strong” buying activity compared to a year ago. Two states reported weaker traffic than a year ago: Alaska and West Virginia. This may be related to the decrease in oil prices ...

Use Virtual Reality to Your Clients’ Advantage

Many real estate agents may feel intimidated or threatened by the advent of virtual reality (VR), but this awesome new technology can be used as a very effective (and dazzling) tool to help and sell to clients. VR may look like a game, but it’s a very serious marketing strategy. VR is a technology that allows clients to see a property through headphones and specialized goggles. Some VR can also be seen through phone apps, laptops and other devices. VR allows the ability to show a client a property — even in other cities and states — without having to physically be ...

Benefits of Selling to a Professional Real Estate Investor

There may be 7 million real estate investors in the United States who are looking to buy property within the next 12 months, according to the National Association of REALTORS® (NAR). If you have a house listed that is failing to move, you may consider appealing to an investor rather than a typical home buyer. Investors often buy and sell multiple properties in a short span of time. They’re looking to make a fast profit, not settle down and begin a new life. Unlike typical homebuyers, investors are more concerned with their return on investment (ROI), as well as 1031 ...

How the Housing Inventory Shortage Will Affect Real Estate

If you’re working with sellers in 2018, you may be in luck. The home inventory across the country is in short supply, and may remain that way through much of the year. It’s a sellers’ market. According to the National Association of REALTORS® (NAR), home prices have been on the rise for 69 consecutive months, but available homes for sale were down 9.7 percent from a year ago. It’s the ole supply and demand rule: a shortage of inventory will drive prices up. The only problem with that is first-time homebuyers may be priced out of the market. The situation started with ...

How to Sell to Baby Boomers in 2018

We can thank the Baby Boomers for expanding the real estate industry -and the suburbs- in the years between 1946 and 1964. As they grew, their spending power and buying habits were unmatched in American history; they changed the course of the way we live, advertise, market and buy. These days, Boomers -almost all 75.4 million of them- are about to retire or are already in retirement. This makes them once again a new and lucrative sales pool for real estate. Retirement has always been a big business for real estate salespeople and developers, but the same old retirement story no ...

Prepare for the Homeownership of Generation Z

Millennials — the name given to the generation born between 1982 and 2004 — have been capturing the American imagination as they come of age, especially with their rejection of many things older generations took for granted: shopping malls, food preservatives and fast food, network television, automobiles, the suburbs, and buying homes. It’s become common knowledge that Millennials prefer urban-like locations, public transportation and bikes, healthy food, phone apps, and renting. However, let’s not overlook Generation Z, born (arguably) between 1995 and 2010 (precise definitions vary). They already consist of 21 percent of the American population, or 66.3 million people, and ...

Review Your Past Year’s Performance for a Better 2018

Maybe it’s been a great year for you. Maybe it hasn’t been so great. Either way, if you’ve got some free time over the holidays, it’s worthwhile to sit down and try to calmly and collectively assess your past year of work. Here are a few things to consider. What drove the most leads? In the marketing business, it’s called lead attribution. Start by making a list of how you acquired each and every lead to determine what marketing activity made it possible: networking events, advertising in the local community newsletter, Facebook posts with sponsored boosts, ...

Biggest Celebrity Real Estate Deals of 2017

If you’re ever looking for a great way to do some procrastinating that is somewhat related to your profession, you might want to check out REALTOR.com’s celebrity real estate section. In addition to prices that will make your mouth water thinking about the commissions the agents made on those deals, the photos of the celebrity homes themselves can help you come up with staging strategies. Here are some of the deals that impressed us the most from the last year. Kyle Richards: $8.3 million The reality star best known for her role ...

Home Sales Pick Up Slightly in September

The real estate sector is still humming along, but has been showing signs of tapering off in recent months. Economists are generally predicting that home prices will continue to rise in 2018, just not quite as fast as they did in 2017. The most recent data from the National Association of REALTORS® shows reasons to be encouraged as well as areas for improvement. Existing-home sales up 0.7% After declines in June, July and August, sales of existing homes inched up in September to a seasonally-adjusted annual rate of 5.39 million. ...

How to sell the farm

As a niche market, farm and land real estate requires specialized knowledge. From ownership rights to land use and everything in between, the farm space is a unique opportunity for real estate agents to explore, especially if they are living in a small town with a great deal of tourism in the area. Whether you’re interested in getting involved with farm real estate, or you just want to brush up on your skills, here are some tips for ‘selling the farm.’ Understand the market In order to sell the land and attract the right buyers, you need to ...