Prepare for the Homeownership of Generation Z

Millennials — the name given to the generation born between 1982 and 2004 — have been capturing the American imagination as they come of age, especially with their rejection of many things older generations took for granted: shopping malls, food preservatives and fast food, network television, automobiles, the suburbs, and buying homes. It’s become common knowledge that Millennials prefer urban-like locations, public transportation and bikes, healthy food, phone apps, and renting. However, let’s not overlook Generation Z, born (arguably) between 1995 and 2010 (precise definitions vary). They already consist of 21 percent of the American population, or 66.3 million people, and ...

Review Your Past Year’s Performance for a Better 2018

Maybe it’s been a great year for you. Maybe it hasn’t been so great. Either way, if you’ve got some free time over the holidays, it’s worthwhile to sit down and try to calmly and collectively assess your past year of work. Here are a few things to consider. What drove the most leads? In the marketing business, it’s called lead attribution. Start by making a list of how you acquired each and every lead to determine what marketing activity made it possible: networking events, advertising in the local community newsletter, Facebook posts with sponsored boosts, ...

Biggest Celebrity Real Estate Deals of 2017

If you’re ever looking for a great way to do some procrastinating that is somewhat related to your profession, you might want to check out REALTOR.com’s celebrity real estate section. In addition to prices that will make your mouth water thinking about the commissions the agents made on those deals, the photos of the celebrity homes themselves can help you come up with staging strategies. Here are some of the deals that impressed us the most from the last year. Kyle Richards: $8.3 million The reality star best known for her role ...

Home Sales Pick Up Slightly in September

The real estate sector is still humming along, but has been showing signs of tapering off in recent months. Economists are generally predicting that home prices will continue to rise in 2018, just not quite as fast as they did in 2017. The most recent data from the National Association of REALTORS® shows reasons to be encouraged as well as areas for improvement. Existing-home sales up 0.7% After declines in June, July and August, sales of existing homes inched up in September to a seasonally-adjusted annual rate of 5.39 million. ...

How to sell the farm

As a niche market, farm and land real estate requires specialized knowledge. From ownership rights to land use and everything in between, the farm space is a unique opportunity for real estate agents to explore, especially if they are living in a small town with a great deal of tourism in the area. Whether you’re interested in getting involved with farm real estate, or you just want to brush up on your skills, here are some tips for ‘selling the farm.’ Understand the market In order to sell the land and attract the right buyers, you need to ...

Video tip on giving buyers the red carpet treatment

It’s said that buyers decide whether they like a home in the first six seconds. In today’s very competitive real estate market this means sellers need to go the extra mile if they want to make a strong first impression. In this video we share a series of tips on how your clients can give buyers the red carpet treatment by boosting the curbside appeal of their home. From a freshly mown lawn and trimmed shrubs to sparkling windows and clean porch furniture, check out these practical tips about how to turn on the curbside charm of your home. ...

Five ways to bring spring to your next open house

It wasn’t much of a winter in many parts of the country but that doesn’t mean it’s not time to gear up for the busy spring sales season. One way to do that? Bring spring right on into your next home showing and make it a selling point! Flowers The first thing that usually comes to mind when thinking of spring is flowers, flowers and more flowers. Buy some bouquets of fresh blooms to brighten up the space and add a pop of color to each room. Place them in the kitchen, the living room and anywhere ...

Eight tips for selling to young families

Understanding how to sell a home to a young family is perhaps the greatest skill you can acquire as a real estate agent. A couple that is buying their first home, either for existing children or future children, has a far more complex set of considerations than older home buyers or single people. Here are a number of factors you have to take into account when selling to them: Schools Don’t even bother pitching to a young family if you don’t have your intel on the local school situation straight. You should be able to tell them ...

Six spring cleaning tips for your clients

Spring cleaning is a ritual that goes back centuries. While it’s not everyone’s favorite thing to do, spring cleaning is an absolute must for your customers who want to get top dollar for their next home sale. Here are six spring cleaning tips to share with any of your clients who are looking for some guidance: Spruce up the landscaping It wouldn’t be spring without blooms and greenery! The front yard should be welcoming, bright and clean so potential buyers will immediately like what they see. Clean up the landscaping and plant new flowers or shrubs where old ...

What to do when a lead goes cold?

Getting leads is hard enough, but watching leads go cold is arguably the most frustrating part of being a real estate agent. And yet, it’s just a part of the job that even the most skilled agents have to deal with. In fact, how you deal with cold leads is one of the most important parts of your overall sales strategy. Here are a few things about the process to keep in mind. First of all, how do you define a “lead”? This is a key question that every real estate agent should be able to ...