Eight ways to make your blog sell for you

Creating a blog these days is easier than ever. There are plenty of platforms, such as WordPress and Blogger, that allow you to quickly launch an eye-catching real estate blog. In fact, there are even templates made specifically for marketing real estate. However, getting people to your blog and convincing them to choose you as their agent based on your site is a completely different matter. Here are a number of ways that will help your blog drive business. Keywords Every part of your blog should include words that people are likely to type ...

Six home improvements to avoid prior to sale

When trying to decide whether or not to invest in a home improvement project prior to sale, the most important consideration is return-on-investment (ROI). Some projects will simply cost more to complete than they’ll pay you back in equity. Here are six home improvement projects to avoid because they yield a poor ROI, and some might even turn off future buyers. Remodeling a home office If your home office is looking dated and making you unproductive, it’s important to make some updates to keep it functional and inspiring. But don’t go for a complete overhaul. It’s ...

Five concerns of first-time homebuyers

As a real estate professional, you’re committed to the belief that homeownership is a wise decision for just about everyone. It is still the foundation of many American dreams and the best opportunity most people have to build net worth. For the most part, the upper end of the millennial generation subscribes to this belief. These first-time homebuyers, age 25 to 34, account for about one-third of all home purchases. For the sake of your business success, it’s important to understand and address concerns they may have given that their views about home ownership may ...

7 reasons to add leasing to your REALTOR® portfolio

Selling homes may be your bread-and-butter, but there is no reason why it should be the only game you’re playing as a REALTOR®. One of the advantages of a career in real estate is the flexibility it grants you to explore different markets and different roles. One solid role to add to your portfolio is leasing and here are a number of reasons why: Big volume Finding somebody a rental unit will not net you a big commission, but you can get lots and lots of leasing business relatively easy. In some markets, finding a home sale ...

Three reasons to consider condo specialization

There are very few real estate professionals who can be everything to everybody. The most successful ones have found a niche and stuck with it, building their expertise and personal connections over time. Type of client or specific geographic area are two of the three most common niches for specialization, but this post will highlight the third most common niche — property type, specifically condos. Condominium buyers and sellers offer a great niche opportunity Nationally, there has been huge growth in the number of condos in the last decade. Particularly if you live near an urban center ...

Five dream landscaping projects to increase the value of a home

The exterior of the house is the first thing potential buyers lay their eyes on. While landscaping doesn’t need to be elaborate, the more put-together and maintained the yard looks the better the impression it makes on potential buyers. Here are five landscaping projects that will increase value and make a lasting impression: Plant trees Trees are a landscaping addition that require some thought well ahead of selling time. Since they provide shade (which lowers energy bills) and create a mature, private yard they’re well worth the investment and time. In order to gain ...

Four ways to turn your home-listing picture into a top sales tool

It used to be that great “curb appeal” was key to getting potential buyers interested in taking a further look at your listing. Today, however, thanks to the fact that the vast majority of homebuyers first research listings on the Internet, “picture appeal” is essential for driving traffic and making a sale. Since exterior pictures are used to form first impressions, here are four ways to turn your home-listing picture into a top sales tool: Lighting matters most The importance of proper lighting cannot be overstated. No matter the weather, you always want the sun behind ...

Selling homes in gated communities

Gated communities are generally known to be places for high-end homes, coveted by those looking for an exclusive lifestyle. As a real estate agent interested in selling to this type of market, it’s important to understand that a gated community is in a niche of its own. Whether you’re currently selling homes in the luxury market or looking to get started, here’s what you should keep in mind when it comes to selling in exclusive gated communities: Look like luxury The first step in selling homes in gated communities is to look the ...

Top home sales strategies for fall

Fall tends to be a time when school picks up and holiday preparation starts, which for real estate agents means that sales may start to slow down. With less competition on the market than during the springtime there are still plenty of sales opportunities to take advantage of during the fall. Instead of waiting for the spring for your sales to pick back up, try some of these tips for your fall sales strategies: Maintain outdoor appearance While autumn leaves are certainly pretty, they can make a front yard go from scenic ...

Five cold calling habits to avoid

As a real estate agent you are the salesperson-in-chief, which means nobody is going to pound the phones and generate new business unless you do. It also means you have to get comfortable making cold calls if you want to quickly grow the number of leads you can ultimately close. The good news is that cold calling isn’t the dreadful activity some may make it out to be. In fact, cold calling is actually a great opportunity to introduce your services to more and more people in need of a talented real estate professional. Before you ...