8 Ways to Grow Your Client Base

Even if you can sell snow to the Eskimos, your snowball business won’t be lucrative until you can find a lot of Eskimos to sell to. Convincing someone to trust you with their business, money, or vital needs is a tall order. Never leave this to chance, and don’t depend on growing your base randomly or organically. Instead– keep this checklist in mind when growing your client base: Know your industry inside and out Read websites and periodicals that dedicates its content to your type of business. Attend industry functions and join industry organizations. These strategies will help you get to ...

Americans Most Preferred Way to Invest Money: Real Estate

Despite all the political and social upheaval of the last few years, some things in our culture remain consistent. One of the more unwavering rules of thumb: real estate is one of the best ways to invest money and become financially secure. According to a recent survey by bankrate.com, real estate remains the most preferred way to invest the money that won’t be needed for at least a decade. In fact, this is the third year in a row that real estate topped the list. The second preference: no-risk cash investments, followed by stocks. By the numbers: 28 percent ...

6 Career-Building Certifications for Real Estate Agents

Your real estate education continues long after you pass your initial license certification test. You’re learning every single day while on the job; sharing insights with associates, and hopefully benefitting from those more experienced in the field. However, additional official certification often helps widen your knowledge and earns you additional credentials as a real estate professional. The National Association of REALTORS® and its affiliated Institutes, Societies, and Councils provide a wide-range of programs and services that help members increase their skills, proficiency, and knowledge. Designations and certifications acknowledging experience and expertise in various real estate sectors are awarded by NAR and ...

Selling Land — Why It’s Not Like Selling Houses

It may not look like much at first — mounds of dirt and maybe some trees — but selling land is a lucrative business (and yes, there is plenty more land left to sell). However, the methods and dynamics involved in selling land may not exactly mirror more traditional real estate sales, like residential and commercial transactions. Often, land itself looks rather generic and undistinguished. If this is the case, the best-selling strategy is to emphasize the location and income potential. Ask many questions; find out exactly how your client plans to use the land. Not every client may be automatically looking to ...

The Eviction Process Basics

If you work regularly with landlords and property managers, you know that dealing with evictions come with the territory. It may help your clients — many of whom may be buying investment properties or simply renting apartments — to know that you’re familiar with the basics of eviction. The bottom line: follow the rules, which vary from state to state, and sometimes even from city to city. They’re put in place so that evictions cannot happen on a whim. In just about every eviction case, a court order must be obtained, after the appropriate notice (or notices) have been issued. In ...

The Transition to Real Estate Development

You’re already rolling in an entrepreneurial career — transitioning to real estate development will keep you in that creative, self-starting state of mind. You can develop both residential and commercial properties, and you’ll continue to negotiate rates and contracts. Being a licensed real estate agent is already a good first step towards a career in real estate development. This bolsters your experience in the real estate field and the various types of properties that come under development. You’ll also become familiar with price ranges and negotiation nuances. Another great way to get on the development fast track — work with a ...

Home Buying Traffic Continues to Stampede

“Strong” is the word for recent buyer traffic, according to the January 2018 REALTORS® Confidence Index Survey. This report measured buyer traffic conditions from November 2017 to January 2018. Compared to conditions exactly one year ago, Realtors® responded that conditions ran from “stable” (unchanged) to “very strong.” The states with the strongest buyer traffic: Washington, Idaho, Nevada, and Utah. Even the states hit by hurricanes — Texas and Florida — reported “strong” buying activity compared to a year ago. Two states reported weaker traffic than a year ago: Alaska and West Virginia. This may be related to the decrease in oil prices ...

The Fair Housing Act — What it Includes (And What to Never Exclude)

Fifty years ago, President Lyndon B. Johnson signed the Civil Rights Act of 1968 into law (it’s now known as the Fair Housing Act). It was not an easy bill for Congress to pass; it took a few attempts and a lot of political bickering. What turned the tide: the tragic murder of Dr. Martin Luther King, Jr. in April of that year, which caused rioting across the country and the need for federal troops to be called. Congress then had a change of heart, and the bill was rushed into law. Shortly before the law was passed, the Kerner Commission stated ...

Use Virtual Reality to Your Clients’ Advantage

Many real estate agents may feel intimidated or threatened by the advent of virtual reality (VR), but this awesome new technology can be used as a very effective (and dazzling) tool to help and sell to clients. VR may look like a game, but it’s a very serious marketing strategy. VR is a technology that allows clients to see a property through headphones and specialized goggles. Some VR can also be seen through phone apps, laptops and other devices. VR allows the ability to show a client a property — even in other cities and states — without having to physically be ...

The 10 Worst Home Showing Offenses

You could be the best real estate agent in the world, but if your sellers are not doing what they can to bring quality to the home showing, all may be lost. REALTOR® magazine polled 50 buyer agents, revealing the biggest deal breakers when it comes to home showings. After 20 years of showings, Elke W. McMenemy, ABR, CIPS, broker-owner at St. Augustine Real Estate Inc. in St. Augustine, Fla., told the magazine that she has  practically seen it all, from the “fully loaded litter boxes” to the “roach-infested ovens.” “These situations have proven to be frustrating and embarrassing to my ...