How to be the Top Agent in Your Neighborhood
Being a very good agent, a great agent and the top agent in your neighborhood are all very different things. To be at the very top requires a focus and drive that many talented people aren’t capable of maintaining for years.
Here are a number of things to keep in mind if you want to get to the top in your neighborhood.
There are many agents who reach a certain degree of success and are content to remain at that place. After building up a solid network that regularly directs them clients, they might even ditch marketing entirely. But that’s not the way to be the top agent in the area. If you want to be the best of the best, you can’t take your foot off the gas pedal. You need to aggressively court new leads through sustained marketing efforts.
Love what you do
People who are just in real estate for the money aren’t the ones who end up making the big bucks. You have to love the real estate game if you want to be a top player. If you’re truly interested in real estate, then you’ll find yourself constantly seeking out new knowledge, even in your free time, that will give you an edge over the competition.
Believe in yourself
We all have moments of doubt. That’s part of being human. But what’s key to being a top agent is coping with those doubts and rediscovering your confidence. The confidence is what drives you to get up every morning and keep hustling for leads and sales.
Go the extra mile for your clients
It’s not just about landing your clients their dream home or getting them a great offer on their homes. If you want them to rave about you to their friends and family, you have to put your heart into advocating for them and make clear that you are personally dedicated to helping them.
Be proactive, not reactive
The best agents are always a step ahead of the crowd. Their intimate knowledge of their local market allows them to foresee trends that other agents are oblivious to. For instance, they might work hard to cultivate contacts in areas ignored by other agents because they know will soon get hot and offer a lot of profitable business.
You can be a really great agent, but if you really want to be the premier REALTOR® in your market then you have to continually invest in your business so that it can expand. That might mean hiring an assistant who can take on some of the work so that you can focus on what you do best, or buying into a new email platform that easily and efficiently allows you to be top-of-mind for customers and prospects. Getting a commission advance can be a great way to keep investing in your business even during slower sales months.