Seven things REALTORS® have their mothers to thank for

Mother’s Day is coming up. Here are some real estate-specific reasons you should be thankful for mom! Manners Having good manners is key to being an effective real estate agent. Being courteous with clients is not optional. It’s absolutely crucial to winning new customers and facilitating the sale. Few of us who know how to politely interact with others can honestly say that mom had nothing to do with it. She was probably the number one reason! Appreciation of homes What drove you to become a real estate agent? Whether you realize it or ...

Egypt Sherrod’s eight ways to find a home in a seller’s market

The real estate market is in a constant state of flux. Sometimes there is a shortage of houses available for sale , creating the environment for a seller’s market, which can lead to higher prices and bidding wars on desirable properties. Many times it’s the other way around- a buyer’s market. That’s when buyer’s have more leverage than sellers and are able to negotiate a lower price for a home or get closing concessions. As of today it’s a seller’s market in the U.S. and has been so for the past three years. Many cities simply can’t keep up with the demand ...

Networking tips for agents who are introverts

Have you ever taken a personality test and discovered you’re an introvert? If you have, you may have thought to yourself, “Wait, I’m in real estate, I can’t be an introvert!” Well, believe it or not you are probably not alone. Did you realize that introverts actually make up about 50% of the general population? It’s true. Real estate is no exception. There are plenty of highly successful agents who also happen to be introverts. Now, as an introvert, you may dread networking events in particular. You’d probably rather be in a ...

Five things that take longer than an eCommission advance application

Applying for a commission advance is simple and quick. Here at eCommission we want to make sure you can apply for and receive your hard-earned advance in under an hour. While you may not realize it, many things that are part of your routine can actually take longer than getting an eCommission advance. Here are five examples: Waiting in line at the DMV It’s everyone’s least favorite activity. Ranks right up there with getting a root canal. Well, okay, it’s not that bad, but pretty close! Come to think of ...

Video tip on home design trends

Good home design is all about bold statements and unexpected choices. Walls painted in deep shades like indigo or cobalt blue, rooms filled with an eclectic mix of mid-century modern furniture, and accent pieces from organic materials to impart a du jour appeal. This video clip will take you through five important home design trends. Are you ready to switch up your interior using the hot new trends of 2017? If not, you will be after this video! What are your ...

Want a better marketing campaign? Find a partner!

Increasingly, we see major multinational companies team up on advertising campaigns that promote both of their products simultaneously. GoPro and Red Bull saw potential in a coordinated message focused on their adventurous, action-packed ethos. BMW and Louis Vuitton, both pricey luxury products, were a match made in heaven due to their overlapping customer base. Similarly, there are numerous opportunities for real estate agents to partner with other professionals on marketing. Co-branding with a lender This is likely the most common marketing partnership you’ll find in the real estate game. It makes perfect sense for an agent to ...

Surround yourself with good people! By Barbara Corcoran

Every real estate agent is a business owner. And just like any business owner, whether it’s a mom-and-pop on Main Street or a large company with thousands of employees around the world, you have to become good at finding talent that can help you grow. In chapter eight of my book, Shark Tales, I talk about my early challenges growing my business. Mind you, I had my routine down: prospect calls in the early morning, briefing my sales team on their leads after that, an afternoon of showings until I returned to the ...

Keep a business card handy at these unusual places

Successful real estate agents often have a hard time getting away from their work because everywhere they go, they encounter potential business opportunities. They seize the chance to turn an acquaintance into a lead. The following are a number of places where you should always remember to have a spare business card on hand. School events PTA meetings or other school-related functions that you attend are ripe opportunities for new leads. If you’re in a room of other parents with young children, the chances are sky-high that a few of them will be making a move ...

How to sell one more house per month for the rest of the year

Maybe you’ve gotten to a decent level of home sales, or maybe you’re still not quite where you want to be. Either way, if you’re a real estate agent, you’re likely hungry for more. It’s not easy giving advice on how to sell more to professionals who commit their careers to selling, but here are a number of things to consider if you’re trying to up your game just a tad. Work just a little bit more If you have a set schedule, expand it by a half hour or hour each day. If working later ...

Video tip on freshening up your home

Freshening up your home doesn’t need to be a time consuming or budget busting project. It can even be done without ever touching a paint brush! This video clip offers five tips for freshening up your home. One of them entails changing fabrics and textiles in the house. Something as simple as a new slipcover on a sofa can completely change the personality of a living room. Another involves reducing a home’s visual clutter in the form of mismatched china, mementos and knick-knacks. It will immediately give a room a more organized look-and-feel. Curious about the three other tips? ...