Eight reasons why you should be using Facebook Ads to grow your business

With so many advertising venues available to today’s real estate agents, it’s hard to decide where to invest your limited marketing dollars. One place that definitely deserves your attention, however, is Facebook. Here are a number of reasons why the world’s largest social network represents such a rich opportunity for you to connect with potential customers and grow your business. Reach otherwise unreachable customers You know very well that some types of advertising doesn’t reach certain types of customers. Young people are increasingly tuning out of printed material. That’s not the case with Facebook. With nearly ...

Seven ways to double your home sales leads this year

Every once in awhile, you should reassess your lead generation methods. The strategies that worked a few years ago may not be producing the same way today. That’s not necessarily just bad luck. In many cases it’s because things have changed. Your network may have aged and in turn has become less productive. More importantly, technological advances have led to buyers and sellers getting information differently. Here are a number of things to consider if you’re looking to boost your lead generation. Automate While you want to personalize everything you do as much as possible, there is ...

Video tip on maintaining old windows

This video kicks off by debunking a common myth about windows: Drafty windows are not the main source of heating loss in a home. It’s true! According to the US Department of Energy, windows account for only 10 to 25 percent of your energy bill when they allow for heat to escape. That being said, you should still take care of old windows that are causing problems. This video clip will tell you when it’s best to replace windows and also when routine maintenance is the best course of action. ...

Pros and cons of buying a luxury car in real estate

Buying an automobile as a real estate agent is no small affair. It’s a big part of your job. You travel in it to and from the office, as well as to meet clients. If you’re in the market for a new ride, you owe it to yourself to think about how your car can help you in business. Pro: It’s a sign of success People want to do business with a successful real estate agent. Showing up in a nice car will often be interpreted as evidence that you are good at selling homes. Con: ...

Home insurance: what your clients may need to know

Home insurance is an expense most homeowners hate to pay. Until they need it, that is. For many, buying a home is the largest single investment they will make in their lifetime. It just makes sense to protect it with insurance. Home insurance policies come in different shapes and sizes. Here are a few insights every real estate agent should be able to share with his or her clients. A pool comes with extra insurance needs A pool comes with additional insurance costs. There are plenty of things that can go wrong when people play in a pool, and that ...

Sales CE courses: how to pick a winner

No matter what stage of your career you find yourself in, continuing education is often a good way to learn a new skill that could make you a more effective real estate agent. The world of real estate courses is practically infinite and it’s easy to get overwhelmed with the number of options out there. Here are a few common-sense tips when deciding which sales-oriented CE courses to sign up for: What are your state’s requirements? Some states require real estate professionals to take a certain amount of continuing education courses throughout their career in order to ...

Commission Advance 101: what happens if my sale falls through?

Commission advance is a service tailored exclusively to real estate professionals Salaried employees enjoy the benefit of knowing exactly what they’ll earn on their next paycheck, and when they’ll receive it. Selling real estate is a different story. Some months you may close two or three sales and earn thousands of dollars. Other months… nothing. Riding this “cash flow roller coaster” as described by Barbara Corcoran, is the #1 reason why agents leave real estate. Solving this challenge is crucial for sustaining long term business growth.  A commission advance is designed just for agents and takes the nature ...

Video tip on hardwood floors

Hardwood floors come in a wider selection than ever before. What’s more, the pricing of hardwood floors now makes having them easier for the average homeowner. But, before you start drooling over that gorgeous African mahogany floor, you would be well served deciding whether solid natural wood or pre-finished engineered wood is the better fit for your budget and all-round needs. This video will explain more about how to select — and maintain — the hardwood floor of your choosing. Have you given any advice ...

Seven common real estate contract mistakes to avoid

You’ve landed the deal, that’s the hard part. But, don’t get lazy. Failing to pay attention to the details of the contract can lead to heartbreaking disaster for you and your clients. Here are a number of common oversights in real estate contracts. No date! This is one that even the most brilliant minds can forget and it can be a serious deal-breaker. A contract is enforced based on the “effective date” listed. If it’s not dated, it may be void. Forgetting to list some of the parties You must list all of the ...

Six budget friendly cars for real estate agents

Not every real estate agent wants to spend an outrageous amount of money on a car. Real estate agents who serve families with limited incomes or retirees settling into a modest bungalow may want to be more conservative (and frugal) about their ride. We listed six budget-friendly cars that all have a reputation for good quality. All cost less than $25,000 for the base model and offer gas mileage of 25/30 or better (city/highway). The mentioned prices are MSRP’s (manufacturer suggested retail price) so in many instances it will be possible to snag a better deal. Ford Focus ...