Dress for success: tips from top experts

Whether we like it or not, first impressions are a major contributing factor in how we perceive others. As a real estate agent, meeting new people is part of the job description. That means you have to make many of those first impressions count! Customers are looking for agents who are professional, trustworthy and confident. They want the best agent to represent their interests throughout the home purchase or sales process. All the more reason to make sure you dress for success at every meeting! We thought you might like a style refresher on what some experts think are the ...

How to tell if your marketing is working

Part of being a successful real estate agent is your ability to manage uncertainty. Sometimes the market’s hot, sometimes it’s cold and sometimes you’re simply down on your luck. One of the top subjects of uncertainty is marketing. Is it working? Could it be working better? If so, how? You can never eliminate uncertainty, but here are a few ways to try to figure out how your marketing strategy is going. Referrals How many referrals a day/week/month are you receiving? Are your referrals coming from a wide array of contacts or a few reliable friends? You ...

Video tip on giving buyers the red carpet treatment

It’s said that buyers decide whether they like a home in the first six seconds. In today’s very competitive real estate market this means sellers need to go the extra mile if they want to make a strong first impression. In this video we share a series of tips on how your clients can give buyers the red carpet treatment by boosting the curbside appeal of their home. From a freshly mown lawn and trimmed shrubs to sparkling windows and clean porch furniture, check out these practical tips about how to turn on the curbside charm of your home. ...

Seven tax filing mistakes realtors should avoid

As the dreaded tax filing deadline comes ever closer, real estate agents find themselves in a familiar position: how to pay as little tax as possible to Uncle Sam while staying off the radar of the ever-watchful IRS. We decided to make a list of seven tax mistakes that real estate professionals may accidentally make so that you’ll be able to avoid them when it’s time to do your own taxes! Forgetting little (deductible) expenses It takes a lot of discipline to keep track of the variety of business expenses you make during the year, especially if many are ...

Five ways to bring spring to your next open house

It wasn’t much of a winter in many parts of the country but that doesn’t mean it’s not time to gear up for the busy spring sales season. One way to do that? Bring spring right on into your next home showing and make it a selling point! Flowers The first thing that usually comes to mind when thinking of spring is flowers, flowers and more flowers. Buy some bouquets of fresh blooms to brighten up the space and add a pop of color to each room. Place them in the kitchen, the living room and anywhere ...

Eight tips for selling to young families

Understanding how to sell a home to a young family is perhaps the greatest skill you can acquire as a real estate agent. A couple that is buying their first home, either for existing children or future children, has a far more complex set of considerations than older home buyers or single people. Here are a number of factors you have to take into account when selling to them: Schools Don’t even bother pitching to a young family if you don’t have your intel on the local school situation straight. You should be able to tell them ...

Video tip on DIY or buying new

Every homeowner is eventually faced with having to deal with something that breaks. Whether it’s a broken toilet or a dripping faucet, you need not throw up the white flag of surrender and call out an expensive repair service to come fix it. You can do it yourself! This video will provide you some tips — and encouragement — on how to take care of some of those easier DIY projects around the house. It will save you money and build your DIY skills in the long run! ...

Six spring cleaning tips for your clients

Spring cleaning is a ritual that goes back centuries. While it’s not everyone’s favorite thing to do, spring cleaning is an absolute must for your customers who want to get top dollar for their next home sale. Here are six spring cleaning tips to share with any of your clients who are looking for some guidance: Spruce up the landscaping It wouldn’t be spring without blooms and greenery! The front yard should be welcoming, bright and clean so potential buyers will immediately like what they see. Clean up the landscaping and plant new flowers or shrubs where old ...

St. Patrick’s Day: Homes of famous Irish-Americans

Happy St. Patrick’s Day! In honor of the Irish holiday, we take a look at the homes of five famous Irish-Americans. Pierce Brosnan Possibly one of the most well-known Irish-American actors, Pierce Brosnan was born in Ireland, came to fame in America with the TV series Remington Steele and later played James Bond in that famous movie franchise. Brosnan owns two beachy sanctuaries away from the hustle and bustle of Hollywood: one in Kauai and another in Malibu. The 13,000 square-foot Malibu mansion is Thai-Bali inspired and among many famous homes in ...

Pros and cons of using Google AdWords in real estate

There are conflicting views among real estate agents about the usefulness of Google AdWords. Some swear by it, while some have sworn it off. Here are a few things to consider when deciding whether to incorporate the technology into your marketing campaign. Pro: If people aren’t clicking, you’re not paying To use Google AdWords, you bid on certain keywords, agreeing to pay a certain amount so that your website is at the top of Google search results anytime a person uses that keyword or a combination of keywords in their query. However, you are only paying ...