Six steps to easily make your own newsletter template in Mailchimp

Mailchimp is certainly not the only application on the market which you can use to design and send newsletters, but for small businesses it’s one of the easiest and most affordable options. In fact, it’s FREE if you don’t exceed a certain volume of emails monthly, which most agents would be hard pressed to do. In this post we will take you through the steps involved in creating your own newsletter from scratch in the free version of Mailchimp. Create an account If you don’t already have an account, ...

Five things you need to know about CLUE

In our recent post on home insurance we mentioned the Comprehensive Loss Underwriting Exchange (CLUE). CLUE is a handy database in which one can find any insurance claims that were filed for a property in the last five years. Almost all insurance companies record their claims in CLUE. You could almost call CLUE a CARFAX for houses. Eighty-two percent of Americans have never heard of the database, via a 2014 survey by insuranceQuotes.com depicted. This post will ...

Real estate TV shows you need to watch

Let’s face it — you just can’t get enough of real estate. Even if that means watching hours of real estate TV after showing homes all day. Whether reality TV is a guilty pleasure of yours, or you’re looking for some pointers from the experts, there are plenty of real estate shows to choose from. Sit back, relax and watch one of these fan favorites: House Hunters The pioneer of real estate TV shows, House Hunters remains a classic among real estate agents and homebuyers alike. Will they choose the move-in ready house ...

Video tip on increased home equity

As the market value of residential real estate continues to rise in communities across America, your home equity tends to go up in lockstep. Just a quick reminder: Your equity is the difference between what you owe on your mortgage and the price at which you could sell your home in the current market. This video clip reviews the different things you can now do with your increased home equity. From selling and using the funds for a downpayment on the home you’ve always dreamed of to taking out a low-interest equity loan to do some home upgrades, ...

Seven reasons why joining a team may not work for you

There are many young agents who dream of one day being part of a prominent sales team, perhaps teaming up with veterans whose status they covet. But there are more than a few drawbacks to joining forces with other agents depending on your personality and the personality of your potential partners. What are you getting out of it? A large team of successful agents will generate major income. But is there any evidence that you’ll generate more individual income than operating alone? More importantly, is there any reason to believe that you will make more money ...

Egypt Sherrod’s finding the home of your dreams

Once you have assembled your real estate dream team, the hunt for the home of your dreams can begin! An ideal starting point is making a list of desired features that the house needs to have. Additionally make a list of what you absolutely do NOT want in a house. This will simplify the process and give your real estate agent a road map. Since it’s not always easy to find a house that will meet 100% of your wish list, you may want to think about any points that you’d be willing to compromise on.  Once you’ve narrowed down ...

How to write a killer sales email

Email marketing has certainly been overshadowed in recent years as social media has grown. But make no mistake, it’s still an important part of the sales process. In fact, it can be a major advantage for those who do it right. But as is the case with social media marketing, it’s not worth bothering with email marketing if you’re not going to do it right. The response rate to email sales pitches is tiny even if you do it well. Although, it will almost certainly be non-existent if you do it wrong. Here are the key rules to follow ...

Video tip on open floor plans

Open floor plans are very popular with home buyers nowadays. It probably comes as no surprise that when old homes are renovated, the existing layout almost always gets turned into an open floor plan. A great room makes it easy for the family to have quality time together even as they may be doing different things: cooking, homework, watching Jeopardy. But, there are plenty of other benefits that come with the open floor plan, as you will discover in this video clip. Are ...

Three tips for grocery store receipt advertising

For those coupon clippers and deal finders out there, you may have become wise to a trend among grocery stores of late: receipt advertising. Surely you have seen the discount coupons on the back of receipts at your local grocery store? Ads promoting car washes, dry cleaners, oil changes…the list goes on. Maybe you have even clipped and used some from time to time. Who isn’t tempted to get a 25% discount on a hair coloring or permanent from time to time? So what does this have to do with your real estate business, you ask? It’s cheap advertising ...

Identity theft is no joking matter for REALTORS®

Identify theft is an increasing problem for everybody in our progressively digitized world. Hackers are always finding new ways to break into systems to steal sensitive information that they can use to impersonate you online. Here are a number of ways that identity theft can negatively impact you and ways you can prevent it from happening. It can hurt your credit rating Often what identity thieves do is use a fake identity to buy things that they never actually pay for. That can leave a mark on your credit report, making it harder for you to ...