Tips on Selling Commercial Real Estate

When most people think of working in real estate, they think of buying and selling houses. Of course, the real estate industry is much more diverse than that. Commercial real estate focuses on the buying and selling of commercial properties, such as office buildings, multifamily apartments, hotels, malls, hospitals and more. The opportunities are endless: you can work as an independent contractor with a general brokerage, open your own brokerage, or get involved in development, construction, project management and leasing. More good news: despite all the economic turmoil and technological change affecting the industry in the last decade, commercial real estate remains ...

How to Protect Yourself from Client-Initiated Sexual Harassment

We’re living in a long-overdue time when inappropriate behavior and professional misconduct is not tolerated on any level. Although what often doesn’t change is a sexual harassment victim’s reluctance to report the behavior, or even wrestling with the very definition of harassment. It’s defined by the U.S. Equal Employment Opportunity Commission as unwelcome sexual advances, requests for sexual favors, and other verbal or physical harassments of a sexual nature. If a client is making you uncomfortable in any way, or harassing you in a way that cannot be denied or debated, you have a right to protect yourself. Of course, you ...

Use Video to Build Your Brand and Market Your Properties

Video is consistently proving to be a useful tool for website engagement; in other “words,” for clients to spend more of their valuable time on your site. We’ve all heard the expression, “a picture is worth a thousand words.” According to V. Michael Santoro and John S. Rizzo, co-founders of InVidz, LLC and developers of Vaetas, an online video marketing syndication network, adding a video means you could keep customers engaged for a full two minutes. That may not sound like a very long time, but two minutes is gold when it comes to appealing to potential clients’ deteriorating ...

Study: The Housing Affordability Gap for Minorities

In the course of your work, you may be noticing a growing gap between the haves and have-nots. Housing affordability is becoming a growing and increasingly obvious problem. According to a recent study by Redfin, home prices across the country’s largest cities have increased by 26 percent since the Great Recession rock-bottomed in 2012. Since that time, the median household income rose 1.6 percent, but housing affordability for the middle class is diminishing. Redfin uses this example: In 2012, a family earning the area median income could afford 44 percent of the homes for sale. By 2016, the share of ...

How the Housing Inventory Shortage Will Affect Real Estate

If you’re working with sellers in 2018, you may be in luck. The home inventory across the country is in short supply, and may remain that way through much of the year. It’s a sellers’ market. According to the National Association of REALTORS® (NAR), home prices have been on the rise for 69 consecutive months, but available homes for sale were down 9.7 percent from a year ago. It’s the ole supply and demand rule: a shortage of inventory will drive prices up. The only problem with that is first-time homebuyers may be priced out of the market. The situation started with ...

Still Hot: The House Flipping Market

Even with the current short inventory for available homes for sale, house flipping continues to be a lucrative incentive for profits. One of the keys to flipping success is the balance of supply and demand — the market your client chooses has to have a healthy dose of both. Of course, the current lack of inventory affects the rule. According to Money, the average flipped house is getting smaller — only 1,422 square feet, on average. Even so, RealtyTrac reports that, in 2016, gross profits for flipped houses was almost $63,000, with a 49.2 percent gross return on investment. The nation’s ...

The Luxury Real Estate Market for 2018

For the luxury market, 2018 will be a year of adjustments, according to the luxury-watch website Mansion Global. The rewriting of the United States tax code is one of the major reasons for the changes. The American tax code has experienced its biggest overhaul in decades, particularly affecting foreign investors and second-home buyers in the luxury market. Congress is imposing limits on tax deductions for property taxes and interest on mortgages. The new tax law limits your deduction for state and local income and property taxes to a sum total of $10,000 ($5,000 if you’re married and file a ...

How to Sell a Home with a Bad Past

A stigmatized house may often be a hard sell. In the digital age, there are very few secrets — prospective buyers can search for any gruesome details and facts about an unfortunate event that once took place on the property. Even if the home is a gem, it still may sit on the market for longer than it should, because of its dark past. The history can affect (or not affect) prospective buyers — a violent or widely reported murder or suicide, a common belief that the property is haunted, or even someone who died peacefully in the home — can ...

How Tax Reform May Affect Real Estate Agents

The National Association of Realtors®(NAR) worked hard to make sure the new tax bill would include some advantages for real estate agents. As a result, many agents and brokers will see a significant deduction on their business income. The new tax law brings lower tax rates for just about all individual filers. This current tax reform is the largest change to the system in 30 years. It was passed in December 2017 and took effect as of January 2018. As a result of the bill, NAR is projecting a slower growth in home prices of 1-3 percent in 2018, even as ...

Benefit from a Commission Advance at Tax Time and Beyond

When you live solely on commissions, cash flow and timing are vital. Most real estate agents learn the hard way that commission payments don’t always sync up with billing cycles — including quarterly tax payment requirements. Not only could this be harmful economically, but it can also be psychologically damaging — a career demotivator. Don’t give up hope. eCommission can help with advances on that all-important commission payment, before the final closing on the property. The advanced commission payment can help keep cash flow consistent and bridge the time gap between commission checks, especially at tax time. It’s not a loan — ...