Is Print Advertising Dead?

Digital advertising is clearly no fad — it’s here to stay, for sure. However, good, old-fashioned print advertising cannot yet be counted out. The debate rages on, even as small neighborhood newspapers continue to die out and advertisers move en mass online. Of course, most print newspapers have an online component these days, as media continues to contemplate how to update and fine-tune their business models. The National Association of Realtors® (NAR) reports that more than 90 percent of homebuyers begin their search online; only 27 percent say that they bought a property they saw in the newspaper. What remains about ...

Three tips for grocery store receipt advertising

For those coupon clippers and deal finders out there, you may have become wise to a trend among grocery stores of late: receipt advertising. Surely you have seen the discount coupons on the back of receipts at your local grocery store? Ads promoting car washes, dry cleaners, oil changes…the list goes on. Maybe you have even clipped and used some from time to time. Who isn’t tempted to get a 25% discount on a hair coloring or permanent from time to time? So what does this have to do with your real estate business, you ask? It’s cheap advertising ...