Millennials are Skipping Starter Homes

For the last decade or so, the conventional wisdom on Millennials has been that they prefer to rent and, because of the Great Recession, they are living longer in their parents’ homes. However, those standbys are becoming old news as Millennials begin buying homes and start careers and families. In fact, Millennials are now a large part of the homebuying demographic. The catch, however, is that once again they are bucking tradition; they’re passing on the traditional starter (entry-level) home and going instead for larger, more expensive houses. The reason for this trend: older Millennials who are in their mid-30s have simultaneously saved ...

The 10 Worst Home Showing Offenses

You could be the best real estate agent in the world, but if your sellers are not doing what they can to bring quality to the home showing, all may be lost. REALTOR® magazine polled 50 buyer agents, revealing the biggest deal breakers when it comes to home showings. After 20 years of showings, Elke W. McMenemy, ABR, CIPS, broker-owner at St. Augustine Real Estate Inc. in St. Augustine, Fla., told the magazine that she has  practically seen it all, from the “fully loaded litter boxes” to the “roach-infested ovens.” “These situations have proven to be frustrating and embarrassing to my ...

When Selling a House with Mold

Mold doesn’t discriminate; it can attack even the best and most beautiful properties. It loves warm, damp, humid conditions (think bathrooms and basements), and it lives and reproduces by creating spores. Mold is never okay with potential buyers or with the bank. Needless to say, if you’re helping your client sell a house, the mold problem should be resolved before any further steps are taken. Otherwise, you’ll need to disclose the issue or open yourself up to a lawsuit by the new owner. To avoid this: have the mold removed, and then test for any remaining or lingering presence. Mold testing kits ...

How to Best Serve Real Estate Clients with Disabilities

A majority of homebuyers with disabilities desire real estate agents who are trained and knowledgeable about accessible housing options. According to a 2015 survey by Century 21 and the Harris Poll, one in five homebuyers who have a disability claim they do not get the proper assistance. There are 40 million Americans living with disabilities.  The Americans with Disabilities Act (ADA), which was signed into law in 1990, prohibits discrimination against people with disabilities. This includes the processes and transactions related to the real estate industry. Here are a few tips on how to best serve a client with ...

Seven Worthy Real Estate Reads

Most of us simply don’t have the time to read, but reading these recommended books can strengthen your skills and focus your outlook. A career in real estate is intensely challenging, but also uniquely rewarding; if you open yourself up to advice from experts and apply it to your own journey, you can raise your prospects higher. Here are a few books we recommend: The HyperLocal, HyperFast Real Estate Agent: How to Dominate Your Real Estate Market in Under a Year, I Did it and so Can You! By Daniel Lesniak and foreword from Keri Shull The author claims to have sold ...

5 Ways to Educate a FSBO Seller

About 89 percent of home sellers in the real estate market sold their home using a real estate agent or broker, according to the 2017 National Association of REALTORS® Profile of Home Buyers and Sellers. Home sellers offering their home For Sale By Owner (FSBO) remained at 8 percent for the third year in a row. And 3 percent of home sellers used a different method to sell their homes, such as company-provided relocation. The FSBO rate continues to decline since the NAR first kept track of it in 1981. In that year, 15 percent of home sellers took the ...

How to Build your Email Blast List (and Use It Effectively)

Attention spans are not the only things decreasing and diminishing in the digital age. When is the last time you checked, cleaned and tightened your email blast mailing list? Emails are still an effective way of communicating your message quickly and to a large audience, but you must remain constantly aware of who can benefit from your blast — and if they’re still receiving your emails. Many addresses on your list can often become undeliverable as your prospects and clients change carriers or get new jobs. Here are a few ways to keep your email audience fresh and relevant and your ...

How to use Google AdWords in your Marketing

As real estate moves more definitively into the digital age, Google AdWords is an increasingly effective way to market your properties and to reach buyers and sellers who will most likely be interested in hearing from you. Although it’s easy to use, you’ll want to understand how to make the system work best for you. Google AdWords uses two main networks to help you reach your target audience: The Search Network This is where you will find “pay-per-click” advertising (also called “paid search”), in which you can bid on relevant keywords and improve your chances of displaying your ad to ...

Is Print Advertising Dead?

Digital advertising is clearly no fad — it’s here to stay, for sure. However, good, old-fashioned print advertising cannot yet be counted out. The debate rages on, even as small neighborhood newspapers continue to die out and advertisers move en mass online. Of course, most print newspapers have an online component these days, as media continues to contemplate how to update and fine-tune their business models. The National Association of Realtors® (NAR) reports that more than 90 percent of homebuyers begin their search online; only 27 percent say that they bought a property they saw in the newspaper. What remains about ...

Benefits of Selling to a Professional Real Estate Investor

There may be 7 million real estate investors in the United States who are looking to buy property within the next 12 months, according to the National Association of REALTORS® (NAR). If you have a house listed that is failing to move, you may consider appealing to an investor rather than a typical home buyer. Investors often buy and sell multiple properties in a short span of time. They’re looking to make a fast profit, not settle down and begin a new life. Unlike typical homebuyers, investors are more concerned with their return on investment (ROI), as well as 1031 ...