Is Print Advertising Dead?

Digital advertising is clearly no fad — it’s here to stay, for sure. However, good, old-fashioned print advertising cannot yet be counted out. The debate rages on, even as small neighborhood newspapers continue to die out and advertisers move en mass online. Of course, most print newspapers have an online component these days, as media continues to contemplate how to update and fine-tune their business models. The National Association of Realtors® (NAR) reports that more than 90 percent of homebuyers begin their search online; only 27 percent say that they bought a property they saw in the newspaper. What remains about ...

When Selling the Most Expensive House on the Block

An incredible house is always a welcoming sight when showing real estate. It could mean a larger commission for the agent, bragging rights for the new owner, and a “mission accomplished” for the seller who poured a great deal of capital into the property. However, love is blind. Make sure to take a look around the neighborhood after the initial excitement wears down. If the other houses are shabby or in disrepair, and if the neighborhood is not exactly known as upscale, the house may be too expensive for its own good. You may want to be the agent who keeps clients ...

Use Video to Build Your Brand and Market Your Properties

Video is consistently proving to be a useful tool for website engagement; in other “words,” for clients to spend more of their valuable time on your site. We’ve all heard the expression, “a picture is worth a thousand words.” According to V. Michael Santoro and John S. Rizzo, co-founders of InVidz, LLC and developers of Vaetas, an online video marketing syndication network, adding a video means you could keep customers engaged for a full two minutes. That may not sound like a very long time, but two minutes is gold when it comes to appealing to potential clients’ deteriorating ...

How the Housing Inventory Shortage Will Affect Real Estate

If you’re working with sellers in 2018, you may be in luck. The home inventory across the country is in short supply, and may remain that way through much of the year. It’s a sellers’ market. According to the National Association of REALTORS® (NAR), home prices have been on the rise for 69 consecutive months, but available homes for sale were down 9.7 percent from a year ago. It’s the ole supply and demand rule: a shortage of inventory will drive prices up. The only problem with that is first-time homebuyers may be priced out of the market. The situation started with ...

Find Your Niche in Real Estate

Real estate offers a wide world of opportunity, but you will be most successful when you narrow down your skills and focus on a specialty. Set a goal to become the go-to agent for a specific area or type of property or client. However, finding what type of real estate excites you — or choosing among many — can be challenging. Ask yourself the following questions when drilling down to your specialty niche: What do I know most about my community? Research what type of people live there (for instance, Millennials or Baby Boomers). Find out which groups are the most underserved ...

Catch the Boomerang Buyer!

Life happens in cycles, and a new one is about to offer you a big opportunity. The homeowners who defaulted on their mortgages during The Great Recession are eligible to buy homes again. Those bankruptcies are coming up to be discharged — many have already been — and those homeowners may be contacting you. Between 2007 and 2014, more than 12.8 million homes began the foreclosure process. That’s 29 percent of all homes with a mortgage. In 2009, when foreclosures were at their highest, more than 650,000 homes entered foreclosure in a single quarter. That’s 1.5 percent of those with ...

Where Do You Stand on the Real Estate Generational Divide?

We’ve all faced the perception that the real estate industry is slow to change, resists technology, and insists on doing business the same way it always has for decades. We’ve seen older colleagues struggle with spreadsheets, virtual reality and even smart phones, and we’ve known brokerages that are still mostly relying on hard-copy paperwork and file cabinets. The truth is that the real estate business is actually evolving fast, and is in the midst of a sea change. It’s opening itself up to a tidal wave of technology, and is eager to catch up and move ahead of the curve. Younger ...

Construction Outlook 2018

An increasing reliance on technology (drones, virtual reality), a continued interest in live/work/play urban nodes, growing concern over infrastructure, and changes in demographics are what will be influencing construction in 2018. In addition, construction is what will help the country bounce back from the natural disasters of 2017, which included hurricanes, wildfires, and heat/cold waves. Specific construction trends that are expected to continue to increase in 2018 include modular/prefab structures. The perception that prefab is cheap and poorly constructed is quickly changing — Today, top architects are becoming interested in the benefits of this business, which include decreasing profit margins and lowering construction ...

America’s Hottest Urban Suburbs

The idea of the American suburbs reflecting a Fifties sensibility of white-picket fences, enclosed backyards, shopping malls and car culture — may be gone forever. But the suburbs themselves are not gone, or anywhere near the end of its role in American culture. Instead, suburbs are taking a cue from cities. They’re reinventing themselves to appeal to the young people who prefer an urban, live/work/play environment, complete with walkable communities, green spaces and hip, vibrant gathering centers. The CBRE Group reported that only 30 percent of Millennials live in cities. The other 70 percent are part of a migration from urban ...

Relevant Advice for your Clients — Get a Roommate

Almost one in three U.S. adults are living with an adult roommate, according to new findings by the Pew Research Center. This roommate situation is not traditional in the sense of a romantic partner or an undergraduate college student. What’s the reason for the rise? We’ve all heard about Millennials still living in their parents’ basements due to stifling student loans and being unable to afford a home of their own. That’s largely true. The other situation comes from the other end of the spectrum: many Baby Boomers are moving in with their adult children. Almost 79 million U.S. adults – ...