Relevant Advice for your Clients — Get a Roommate

Almost one in three U.S. adults are living with an adult roommate, according to new findings by the Pew Research Center. This roommate situation is not traditional in the sense of a romantic partner or an undergraduate college student. What’s the reason for the rise? We’ve all heard about Millennials still living in their parents’ basements due to stifling student loans and being unable to afford a home of their own. That’s largely true. The other situation comes from the other end of the spectrum: many Baby Boomers are moving in with their adult children. Almost 79 million U.S. adults – ...

Should you Work with a Hybrid Brokerage?

The old days: brick-and-mortar real estate brokerages, with human, hands-on real estate agents who guide clients through the process of buying and selling property. The coming days: technology agencies, almost exclusively available online, where an entire deal can be handled in the digital realm. It’s not as surprising as it first sounds. Ninety percent of homebuyers use the Internet as their go-to research tool, according to a joint study by The National Association of Realtors® and Google. These days, a home search starts with the Internet, viewing the property on smartphones, and learning negotiating tutorials on YouTube. The real estate agent is ...

Considerations when Selling a Solar-Powered Property

More and more homeowners are understanding the benefits of powering their home with the sun; most importantly: helping to preserve the planet and saving money (win-win). However, a solar-powered home can still raise questions and leave potential homebuyers perplexed and unsure. What solar power does: it absorbs clean energy from the sun, reducing greenhouse gas emissions that are harmful to the planet. It reduces the carbon footprint and lessens our dependence on fossil fuels (when burned, fossil fuels create toxic gas that cause pollution and possibly global warming). In 2015, the Department of Energy reported that adding solar to your house ...

Is Direct Mail Marketing Outdated?

It’s a belief that, on the surface, it seems to make sense: direct mail marketing is dead. It was killed by the Internet. Here’s how direct mail is defined: it’s the practice of sending mail to a target list of prospects. The goal is to have a small percentage of them respond to that mail. The logic: that small percentage responding to your mail will more than make up for the expense of the mailing. It’s a game that has been played -and won- for decades. It’s true that there has been a drop-in response rate over the last decade. However, direct ...

How to Sell a “Smart” Home

The hip way to refer to smart technology is “the internet of things,” or IoT. This allows devices in the home to communicate through software and a central network. These devices can be operated and controlled from a phone app, from anywhere (even outside the home). They can help choose and program preferences, settings and security, and help save energy. You’ll be finding smart technology more and more throughout both old and new homes, from refrigerators and stoves to washer/dryers, security systems, lawn sprinklers and even window blinds and crock pots. Also think keyless doors, adjustable lighting and motion detectors that ...

Airbnb: How Real Estate Agents Can Benefit

These days, many real estate agents are getting relatively new requests: finding properties that can be converted into Airbnb short-term rentals. Airbnb, founded in 2007, is a privately-owned website that allows hosts to rent out their space to guests who are looking for a place to stay temporarily, most likely for vacations or business trips. The best way to describe it to the uninformed: it’s a Craigslist for renting space on a per-night basis. Unlike the hotels/motel business model, the owner can rent the property directly. Property owners all over the world are turning their spaces into vital financial assets. And the ...

How Walkable is Your Market?

You’re surely noticing an increasing amount of requests from your clients for a more walkable environment. Now you can actually support your solution with solid statistics. The Walk Score platform (offered as both a website and a phone app) measures and scores the walkability of any community. It features a nationwide, public access walkability index that assigns a numerical score to any address in the United States, Canada and Australia. What makes a neighborhood “walkable?” According to the Walk Score website, the four factors to consider are health, environment, finances, and communities. The score is becoming increasingly important to buyers and ...

How to Sell to Baby Boomers in 2018

We can thank the Baby Boomers for expanding the real estate industry -and the suburbs- in the years between 1946 and 1964. As they grew, their spending power and buying habits were unmatched in American history; they changed the course of the way we live, advertise, market and buy. These days, Boomers -almost all 75.4 million of them- are about to retire or are already in retirement. This makes them once again a new and lucrative sales pool for real estate. Retirement has always been a big business for real estate salespeople and developers, but the same old retirement story no ...

Secondary Markets are Red Hot –Here’s Why

By no means are secondary markets less hot than primary markets. In fact, secondary markets are now where the action is. The cities that used to be afterthoughts are now experiencing rebirth, a younger demographic, and a hip reputation. Secondary markets include Houston, Portland, Raleigh-Durham, Salt Lake City, Atlanta, Charlotte, Dallas/Fort Worth, Nashville, Denver, Miami, Seattle, and Austin. Primary markets are the more traditional gateway cities, like New York, Los Angeles, Washington, D.C., Chicago and San Francisco. There markets have always been major commerce and population centers, with a steady flow of foreign capital. What’s bringing the secondary markets to life: booming downtowns, ...

Is the 6% Commission Fee Still the Norm?

Technology, demographics and the economy are changing the way the real estate industry does business, and the changes keep coming at a dizzying pace. This evolution is causing home seekers to question how real estate transactions have been done for decades, and this includes the formerly traditional six-percent commission fee. Also now being freshly debated: splits between a buyer’s agent and a listing agent. Of course, the six-percent commission has always been considered standard, but it was never the law, and it was not always universally applied. With barriers coming down and middlemen being eliminated, commissions are dropping and brokers are reconfiguring. The ...