Find Your Niche in Real Estate

Real estate offers a wide world of opportunity, but you will be most successful when you narrow down your skills and focus on a specialty. Set a goal to become the go-to agent for a specific area or type of property or client. However, finding what type of real estate excites you — or choosing among many — can be challenging. Ask yourself the following questions when drilling down to your specialty niche: What do I know most about my community? Research what type of people live there (for instance, Millennials or Baby Boomers). Find out which groups are the most underserved ...

Help Your Clients Find the Best Mortgage Lenders

When you sell a home, your client will be paying a mortgage for possibly 10, 15, or 30 years or more. Make sure that they remember you fondly and respectfully for recommending the right way to find a mortgage lender. Especially within the last decade, mortgages have become more complicated, diverse, and highly regulated. You can be a hero by patiently steering your client through this intimidating and often overwhelming process. Consider these tips to share with your clients: Get a head start on the mortgage process Ask your clients how long they plan on living in the home, how much of a ...

Educating First-Time Homeowners on Expenses

Although buying a home is still the core of the American Dream, most first-time homebuyers find the process intimidating and mysterious. Here’s your chance to help your clients better understand the homebuying process, and to educate them on many of the related expenses that first-time homebuyers often miss. Since buying a home is more than likely going to be the biggest purchase your client ever makes, keep them on guard by making them aware of the expenses that go beyond the cost of the house. Zillow reports that, on average, Americans pay about $9,000 a year in extra costs. ...

Video Tip: Curtains vs. Blinds

Curtains or blinds? If you’re looking for an easy answer to this age-old question, you’re not going to get it from this video. Instead, you’ll get a glimpse of the myriad advantages and drawbacks of both. For instance, have you ever considered how one might affect allergies? Whatever you prefer, understanding the pros and cons of each can help you when advising buyers and sellers on home design. ...

How to go from zero to hero with your client

The most obvious way to become a hero in the eyes of your client is to get him a good deal that makes or saves him money. But many real estate agents fail to realize that how your client will view the deal they ultimately get will be shaped in large part by everything you do BEFORE the deal is closed. Even if you get them a good deal, they might not view it as a good deal if they don’t like or trust you. Here are a few important ways to reassure your client that you’ve got ...

How to tell your client the hard truths

Like a doctor must learn to give bad news to his patients, so must a real estate agent be able to deliver hard truths when necessary. You’re not selling packs of bubble gum. Your clients are trusting you with their homes, often the biggest investment of their lives, which means that they need to be able to count on your word. And never does your word mean more than when the truth ain’t pretty. Be realistic from the beginning… You won’t have to deal with disappointed clients quite as much if you set realistic expectations for them ...