How to tell if your marketing is working

Part of being a successful real estate agent is your ability to manage uncertainty. Sometimes the market’s hot, sometimes it’s cold and sometimes you’re simply down on your luck. One of the top subjects of uncertainty is marketing. Is it working? Could it be working better? If so, how? You can never eliminate uncertainty, but here are a few ways to try to figure out how your marketing strategy is going. Referrals How many referrals a day/week/month are you receiving? Are your referrals coming from a wide array of contacts or a few reliable friends? You ...