How to write a killer sales email

Email marketing has certainly been overshadowed in recent years as social media has grown. But make no mistake, it’s still an important part of the sales process. In fact, it can be a major advantage for those who do it right. But as is the case with social media marketing, it’s not worth bothering with email marketing if you’re not going to do it right. The response rate to email sales pitches is tiny even if you do it well. Although, it will almost certainly be non-existent if you do it wrong. Here are the key rules to follow ...

7 ways to collect email addresses

A lot of new tools and tactics have come along over the past five years to help you communicate with customers and prospects. Facebook. Twitter. LinkedIn. Instagram. So many that the head fairly spins with the options. But would you believe that email, a technology that has been around for 20 years or more now, still ranks as the most effective way to get more business? Don’t take our word for it. According to a report by McKinsey, 91% of U.S. consumers still use email and email marketing is at least three times more effective at prompting a purchase. So now we ...