Eight reasons why you should be using Facebook Ads to grow your business

With so many advertising venues available to today’s real estate agents, it’s hard to decide where to invest your limited marketing dollars. One place that definitely deserves your attention, however, is Facebook. Here are a number of reasons why the world’s largest social network represents such a rich opportunity for you to connect with potential customers and grow your business. Reach otherwise unreachable customers You know very well that some types of advertising doesn’t reach certain types of customers. Young people are increasingly tuning out of printed material. That’s not the case with Facebook. With nearly ...

Seven ways to double your home sales leads this year

Every once in awhile, you should reassess your lead generation methods. The strategies that worked a few years ago may not be producing the same way today. That’s not necessarily just bad luck. In many cases it’s because things have changed. Your network may have aged and in turn has become less productive. More importantly, technological advances have led to buyers and sellers getting information differently. Here are a number of things to consider if you’re looking to boost your lead generation. Automate While you want to personalize everything you do as much as possible, there is ...