Eight reasons why you should be using Facebook Ads to grow your business

With so many advertising venues available to today’s real estate agents, it’s hard to decide where to invest your limited marketing dollars. One place that definitely deserves your attention, however, is Facebook. Here are a number of reasons why the world’s largest social network represents such a rich opportunity for you to connect with potential customers and grow your business. Reach otherwise unreachable customers You know very well that some types of advertising doesn’t reach certain types of customers. Young people are increasingly tuning out of printed material. That’s not the case with Facebook. With nearly ...

Seven ways to double your home sales leads this year

Every once in awhile, you should reassess your lead generation methods. The strategies that worked a few years ago may not be producing the same way today. That’s not necessarily just bad luck. In many cases it’s because things have changed. Your network may have aged and in turn has become less productive. More importantly, technological advances have led to buyers and sellers getting information differently. Here are a number of things to consider if you’re looking to boost your lead generation. Automate While you want to personalize everything you do as much as possible, there is ...

Five real estate Facebook pages done right

When it comes to marketing yourself and your business, there’s no better place to start than with Facebook. While there are many social media outlets out there, Facebook has proven to be a useful tool for real estate when used correctly and can provide benefits like brand awareness, relationship building and even lead generation. If your page needs a refresh, here’s a little inspiration (and some tips) from the pages of some major players in the real estate game: Make your brand a priority ...

Top tips for real estate farming

An important part of being an amazing real estate agent is gaining an intimate understanding of an area. What customers want from the person they entrust to find them a home or sell their home is a knowledge of the local market that is second to none. That’s one of the reasons it makes sense as an agent to focus heavily on a certain geographical area. By concentrating on a cluster of neighborhoods, for instance, you really get to understand that area and the type of people who live there. Secondly, unless you have an enormous marketing budget, you ...

Should agents use Facebook ads?

It’s a tough call for any businessperson. Should I pay for Facebook ads? Here are a few things to remember. Facebook ads are not that different from other types of ads The question you’re asking when deciding whether to pay for Facebook ads is the same one that real estate agents have been asking themselves about traditional methods –– billboards, yard signs, newspaper ads –– for years. How many people will see it? How many people will react to it? How much money will I be paying for each conversion? So, is it worth it? ...

Increase Visibility of Your Real Estate Business with Facebook Live

What do you imagine the Internet is going to look like 2 years from now? According to a report from Cisco, the answer is that video will dominate. By 2019, 80% of Internet traffic will be video. As a real estate agent, video is a trend you don’t want to miss. It’s growing every year and is here to stay. You can take video to the next level by using live video. It helps you stand out from your competition and quickly grow trust with potential clients.  Let’s jump into ...

How to use Instagram to generate more leads

Real estate agents who are focusing 100% of their efforts on Facebook might want to rethink their strategy. Here’s why: According to one reliable source we found, Instagram users are 15 times more likely to engage with content on Instagram! What does that mean for you? If you post a photo of a new listing your followers are more likely to express interest or approval when it is posted on Instagram. Seems like a great way to find and interact with potential customers, right? Right! Before you get started generating new leads on Instagram make sure your Instagram account is ready for prime ...

How to manage your personal brand online

What do you want your online presence to say about you and your real estate business? It’s actually pretty simple. You want it to make the same impression on people that you would make in person. You want it to amplify your best qualities to the world. Just as important, you don’t want it to emphasize any undesirable ones. Here is a set of common-sense rules that every real estate agent should keep in mind when managing his or her online brand. Get LinkedIn LinkedIn is key for real estate agents. There have been many social networks that have come and gone ...

Should you pay to boost your brand on Facebook?

Lots of real estate agents use Facebook to broaden their brand awareness in case. It’s a great way to share hot new properties or share helpful advice to home sellers and buyers in hopes of pulling more into your brand’s orbit. A couple of years ago it was a LOT easier to grow your brand on Facebook, until Mark Zuckerberg took his company public and suddenly he had to start making money off the addictive social app. Today there’s no escaping the reality that Facebook may be “free” to use but if you are a business ...