Use Virtual Reality to Your Clients’ Advantage

Many real estate agents may feel intimidated or threatened by the advent of virtual reality (VR), but this awesome new technology can be used as a very effective (and dazzling) tool to help and sell to clients. VR may look like a game, but it’s a very serious marketing strategy. VR is a technology that allows clients to see a property through headphones and specialized goggles. Some VR can also be seen through phone apps, laptops and other devices. VR allows the ability to show a client a property — even in other cities and states — without having to physically be ...

The 10 Worst Home Showing Offenses

You could be the best real estate agent in the world, but if your sellers are not doing what they can to bring quality to the home showing, all may be lost. REALTOR® magazine polled 50 buyer agents, revealing the biggest deal breakers when it comes to home showings. After 20 years of showings, Elke W. McMenemy, ABR, CIPS, broker-owner at St. Augustine Real Estate Inc. in St. Augustine, Fla., told the magazine that she has  practically seen it all, from the “fully loaded litter boxes” to the “roach-infested ovens.” “These situations have proven to be frustrating and embarrassing to my ...

The Biggest Real Estate Deal Breakers

For an investment as important as a house, the smallest details can put a stop to what could otherwise be a big, beautiful deal. Ultimately, though, a buyer needs to think of a home purchase in Latin: caveat emptor (“let the buyer beware.”). Often, the deal breakers are right in front of you and hard to miss; other times, they take you by surprise, but not if you’re able to work from a deal breaker checklist. Here are just a few of the most common real estate deal breakers: A home your client can’t afford Be careful when a dream home can be ...

What to Do When a House Isn’t Selling

A house listed on the market and not selling is not just about the state of the economy; it’s a sign that something is wrong with how it’s being marketed. In fact, houses are currently selling like hotcakes. In 2017, 25 percent of homes on the market sold within two weeks or less during the peak buying season, according to Redfin’s 2018 housing market forecast. Nearly one in five homes (19%) were off the market in less than a week. The reason: inventory (or lack of it). This trend is expected to continue throughout 2018. Redfin’s study also states that starter-home ...

How to Sell a Good Home in a Bad Neighborhood

There is not much you can do about an undesirable neighborhood if it conceals a hidden gem that you just know you can sell. The buyer has to have an open mind, and should remember to focus on the value of the property before being discouraged by the lack of charm in the neighborhood. In fact, these days, many neighborhoods don’t stay undesirable for long — they tend to improve if the properties are worth pursuing. Here are a few tips on how to make a great house in a not-so-great nabe marketable: Appeal to first-time buyers These are the clients who ...

How to Sell a “Smart” Home

The hip way to refer to smart technology is “the internet of things,” or IoT. This allows devices in the home to communicate through software and a central network. These devices can be operated and controlled from a phone app, from anywhere (even outside the home). They can help choose and program preferences, settings and security, and help save energy. You’ll be finding smart technology more and more throughout both old and new homes, from refrigerators and stoves to washer/dryers, security systems, lawn sprinklers and even window blinds and crock pots. Also think keyless doors, adjustable lighting and motion detectors that ...

How Walkable is Your Market?

You’re surely noticing an increasing amount of requests from your clients for a more walkable environment. Now you can actually support your solution with solid statistics. The Walk Score platform (offered as both a website and a phone app) measures and scores the walkability of any community. It features a nationwide, public access walkability index that assigns a numerical score to any address in the United States, Canada and Australia. What makes a neighborhood “walkable?” According to the Walk Score website, the four factors to consider are health, environment, finances, and communities. The score is becoming increasingly important to buyers and ...

5 Ways to Market a Fixer-Upper

A fixer-upper is ultimately no different from any other house you would sell — it has its share of flaws, quirks and advantages (even new houses aren’t completely perfect). It’s all in how you present the property, in words, photos and attitude. A fixer-upper can be sold honestly and quickly, if you are able to strike a chord with prospective buyers about it’s ultimate potential. When people look to buy a fixer-upper, they see the house for what it will be, not what it is now. They see opportunity, so market to that advantage. Here are five ways to effectively market ...

Security Tips for Real Estate Agents When Showing a House

You show so many houses to so many people that you may forget that it’s a risky and potentially dangerous act. You never quite know who you are escorting through an empty property, and you may be unaware of traps that await you if you’re not as aware of your surroundings as you could be. Keep this checklist handy and look it over before you show your next house – and share it with your staff. Keep in touch Always let your staff and your broker know where you are and when you will be back. Schedule a time for your staff ...

Video Tip on Mother-in-Law Suites

Often when you’re helping young buyers look for a home, they’ll acknowledge that they don’t need a particularly big house currently. Although they might want more space as more people join their household. Usually the new members will be kids, but sometimes it will be their own parents who decide to move in full-time or part-time to be closer to family in retirement. This video describes the process and considerations that go into building the “mother-in-law” suite, a concept that many of your clients may want to keep in mind as they decide what home to buy.   ...