How to Sell a Good Home in a Bad Neighborhood

There is not much you can do about an undesirable neighborhood if it conceals a hidden gem that you just know you can sell. The buyer has to have an open mind, and should remember to focus on the value of the property before being discouraged by the lack of charm in the neighborhood. In fact, these days, many neighborhoods don’t stay undesirable for long — they tend to improve if the properties are worth pursuing. Here are a few tips on how to make a great house in a not-so-great nabe marketable: Appeal to first-time buyers These are the clients who ...

How to Sell a “Smart” Home

The hip way to refer to smart technology is “the internet of things,” or IoT. This allows devices in the home to communicate through software and a central network. These devices can be operated and controlled from a phone app, from anywhere (even outside the home). They can help choose and program preferences, settings and security, and help save energy. You’ll be finding smart technology more and more throughout both old and new homes, from refrigerators and stoves to washer/dryers, security systems, lawn sprinklers and even window blinds and crock pots. Also think keyless doors, adjustable lighting and motion detectors that ...

How Walkable is Your Market?

You’re surely noticing an increasing amount of requests from your clients for a more walkable environment. Now you can actually support your solution with solid statistics. The Walk Score platform (offered as both a website and a phone app) measures and scores the walkability of any community. It features a nationwide, public access walkability index that assigns a numerical score to any address in the United States, Canada and Australia. What makes a neighborhood “walkable?” According to the Walk Score website, the four factors to consider are health, environment, finances, and communities. The score is becoming increasingly important to buyers and ...

5 Ways to Market a Fixer-Upper

A fixer-upper is ultimately no different from any other house you would sell — it has its share of flaws, quirks and advantages (even new houses aren’t completely perfect). It’s all in how you present the property, in words, photos and attitude. A fixer-upper can be sold honestly and quickly, if you are able to strike a chord with prospective buyers about it’s ultimate potential. When people look to buy a fixer-upper, they see the house for what it will be, not what it is now. They see opportunity, so market to that advantage. Here are five ways to effectively market ...

Security Tips for Real Estate Agents When Showing a House

You show so many houses to so many people that you may forget that it’s a risky and potentially dangerous act. You never quite know who you are escorting through an empty property, and you may be unaware of traps that await you if you’re not as aware of your surroundings as you could be. Keep this checklist handy and look it over before you show your next house – and share it with your staff. Keep in touch Always let your staff and your broker know where you are and when you will be back. Schedule a time for your staff ...

Video Tip on Mother-in-Law Suites

Often when you’re helping young buyers look for a home, they’ll acknowledge that they don’t need a particularly big house currently. Although they might want more space as more people join their household. Usually the new members will be kids, but sometimes it will be their own parents who decide to move in full-time or part-time to be closer to family in retirement. This video describes the process and considerations that go into building the “mother-in-law” suite, a concept that many of your clients may want to keep in mind as they decide what home to buy.   ...

Do’s and Don’ts of Holiday Home Showings

To be clear, the holiday season is not the best time of year to be trying to buy or sell a home. But in real estate, the client is king. You’ll have buyers looking to grab a home before New Year’s and sellers desperate to get out just as quickly. Here are a few things to keep in mind. Do: Plan ahead Listing a home that is still occupied is always a challenge for sellers, particularly if they are typically at home during the day. Getting sellers to vacate the premises for showings during the holidays, ...

Video Tip: Curtains vs. Blinds

Curtains or blinds? If you’re looking for an easy answer to this age-old question, you’re not going to get it from this video. Instead, you’ll get a glimpse of the myriad advantages and drawbacks of both. For instance, have you ever considered how one might affect allergies? Whatever you prefer, understanding the pros and cons of each can help you when advising buyers and sellers on home design. ...

Tips to Keep a Yard Looking Great For Winter Home Listings

Fall and winter are typically slower than the spring and summer for home listings, but that doesn’t mean you should give up on sales when the leaves start changing colors. There are always people who need to sell and there are always buyers looking for a dream home no matter what time of the year it is. One of the keys to success in real estate is knowing how to stage a home according to the season. Here are some things to keep in mind for your winter listings. Keep the leaves under control Leaves can be ...

Creative Storage Ideas for Small Spaces

A lack of storage can be a major sticking point for a buyer and a major hassle for a seller trying to de-clutter their house. This video describes a number of useful home design techniques to maximize storage, including the myriad shelving opportunities that result in storage space that is visually appealing and more accessible than an overstuffed garage or closet.   ...