Seven ways to double your home sales leads this year

Every once in awhile, you should reassess your lead generation methods. The strategies that worked a few years ago may not be producing the same way today. That’s not necessarily just bad luck. In many cases it’s because things have changed. Your network may have aged and in turn has become less productive. More importantly, technological advances have led to buyers and sellers getting information differently. Here are a number of things to consider if you’re looking to boost your lead generation. Automate While you want to personalize everything you do as much as possible, there is ...

The best lead-generation source for building real estate success

When it comes to the best lead-generation source for building real estate success, nothing beats a referral. In its purest form, a referral is a high-probability prospect who is introduced to you by someone both you and the prospect regard highly. Many of the most successful real estate practices are in large part referral-based, meaning they generate most of their leads as a result of contacts provided by friends, family, clients, colleagues, and other associates. Building a referral-based clientele is a long-term strategy rather than a quick fix. But the work you put in ...

21 ways to generate 30 leads in 90 days

With summer officially over, school back in session and football about to kick-off,  it’s also prime time for real estate agents to begin attracting new leads that always pick up in the fall. Are you ready to kick-start your lead generation strategy? Here are 21 ways to generate 30 leads in 90 days: 1. Network, network, network If you want to meet new people in the community it’s time to kick your networking into full gear. Attend networking events of all kinds in your community. Even mingling with other agents to get an idea of where they’re finding prime ...

21 free offers to generate more real estate leads

Not every homeowner is a hot prospect. But homeowners do sell every 5-7 years on average. That means you should constantly be on the minds of homeowners in your target community in hopes of being their agent of choice. That’s no easy task. Fortunately, there are some effective ways you can make homeowners more aware of your real estate business and, with any luck, stand apart from the competition. The trick is to constantly offer free value-added information that is helpful for homeowners in your market. One of the best ways to do that is through a call-to-action. How you get a ...

8 tips for converting more real estate phone leads

There are some parts of being a great real estate agent that have to be learned. How to convert leads over the phone is one of those activities that you should not approach without some training under your belt. Trying to wing it will almost certainly lead to disappointment: more hang-ups, annoyed prospects and bad experiences. Admittedly, not every phone lead is a sure-fire conversion. But you can “convert” them on the phone by getting the important in-person appointment set. Most agents who get to that stage find it’s far easier to win the lead than lose it. So while we are ...

Business Card Basics – How to Generate New Real Estate Leads in 2016

In residential real estate, a handshake and a business card often go hand in hand. Both can make a strong impression or a weak one. A firm handshake always makes for a good first impression, especially on prospects. It tells them you are dependable, professional, and personable. So what’s the equivalent to a firm handshake for business cards? How can we score points with a piece of cardstock to help us convert more customers? Here are some hot tips on how to improve your business card and get it to work on your behalf. Readability How easily can your card be read ...