How to Build your Email Blast List (and Use It Effectively)

Attention spans are not the only things decreasing and diminishing in the digital age. When is the last time you checked, cleaned and tightened your email blast mailing list? Emails are still an effective way of communicating your message quickly and to a large audience, but you must remain constantly aware of who can benefit from your blast — and if they’re still receiving your emails. Many addresses on your list can often become undeliverable as your prospects and clients change carriers or get new jobs. Here are a few ways to keep your email audience fresh and relevant and your ...

How to use Google AdWords in your Marketing

As real estate moves more definitively into the digital age, Google AdWords is an increasingly effective way to market your properties and to reach buyers and sellers who will most likely be interested in hearing from you. Although it’s easy to use, you’ll want to understand how to make the system work best for you. Google AdWords uses two main networks to help you reach your target audience: The Search Network This is where you will find “pay-per-click” advertising (also called “paid search”), in which you can bid on relevant keywords and improve your chances of displaying your ad to ...

What to Do When a House Isn’t Selling

A house listed on the market and not selling is not just about the state of the economy; it’s a sign that something is wrong with how it’s being marketed. In fact, houses are currently selling like hotcakes. In 2017, 25 percent of homes on the market sold within two weeks or less during the peak buying season, according to Redfin’s 2018 housing market forecast. Nearly one in five homes (19%) were off the market in less than a week. The reason: inventory (or lack of it). This trend is expected to continue throughout 2018. Redfin’s study also states that starter-home ...

Use Video to Build Your Brand and Market Your Properties

Video is consistently proving to be a useful tool for website engagement; in other “words,” for clients to spend more of their valuable time on your site. We’ve all heard the expression, “a picture is worth a thousand words.” According to V. Michael Santoro and John S. Rizzo, co-founders of InVidz, LLC and developers of Vaetas, an online video marketing syndication network, adding a video means you could keep customers engaged for a full two minutes. That may not sound like a very long time, but two minutes is gold when it comes to appealing to potential clients’ deteriorating ...

Is Direct Mail Marketing Outdated?

It’s a belief that, on the surface, it seems to make sense: direct mail marketing is dead. It was killed by the Internet. Here’s how direct mail is defined: it’s the practice of sending mail to a target list of prospects. The goal is to have a small percentage of them respond to that mail. The logic: that small percentage responding to your mail will more than make up for the expense of the mailing. It’s a game that has been played -and won- for decades. It’s true that there has been a drop-in response rate over the last decade. However, direct ...

6 of the Summer’s Hottest Marketing Tips for REALTORS®

Summer is upon us! The hottest time of the year for listings differs based on your market, but it’s safe to say that the end of spring and beginning of summer are very active just about wherever you are. Families are desperate to get moved before the school year starts and those in cold climates don’t want to deal with moving in the dead of winter. Now is the time to boost your marketing efforts to try to get a piece of the last big wave of sales that are likely coming in June, July and ...

6 signs your marketing needs an overhaul

What worked last year might not be working anymore. It is entirely possible that the genius marketing strategy that brought you tons of customers is no longer effective. The local customer base may have shifted or the way in which your prospects  consume information may have changed. Perhaps some new competitors are eating into your market share. Here are some signs that your marketing approach needs an overhaul, as well as some things you can do about it. The market is still strong, but you’re getting fewer calls If there has been a noticeable shift in ...

How to create a forecast for more home sales

Few things are more challenging to real estate agents than predicting how many homes they will sell during the year. Many factors make this nearly impossible: local economic growth, health of national economy, population growth trends, real estate competition, etc. But that doesn’t mean a real estate agent can’t create a plan to help him or her sell more homes. Indeed, planning for more sales is one of the first and most important steps a real estate agent can take to reach the next level of success. Here are some tips to do just that: Step 1: Decide how much you want to ...