Starting Your Own Brokerage

It’s the American Way – forging your own path and taking your own ideas, plans and ambitions with you. The idea of owning a brokerage is appealing to many passionate professionals. Consider these tips if you’re considering branching out on your own: Create a business plan This task will give you a bird’s eye view of how your business will come together. It will answer questions ahead of time, and make you ask questions that you didn’t originally think to ask. Most importantly among the issues to tackle: money. A business plan forces you to think in terms of budget, resources and ...

Barbara’s tips for real estate success: Stand apart from the crowd

Starting and running a real estate business is no easy job. But, as Barbara notes in episode 6 of our video tip series, to be a “somebody” in real estate and not just any other agent you have to build your brand. We hope you enjoy Barbara’s branding tip. Do you have any branding ideas you found successful as you built your real estate business? Feel free to share as a comment below or in Facebook or Twitter! ...

Telling about you on about.me: 5 tips

As a real estate professional you have to be aware of the many new ways to get your name in front of new prospects. One way to do that is to create and maintain your professional profile on any new social networking platforms. about.me is one such platform that recently burst on the scene. The beauty of about.me is that you can easily, in just a couple of minutes, publish information on yourself and the content you have shared on your different social media accounts. Like other social networks, about.me is a free service. A great many professionals from a wide ...

How to manage your personal brand online

What do you want your online presence to say about you and your real estate business? It’s actually pretty simple. You want it to make the same impression on people that you would make in person. You want it to amplify your best qualities to the world. Just as important, you don’t want it to emphasize any undesirable ones. Here is a set of common-sense rules that every real estate agent should keep in mind when managing his or her online brand. Get LinkedIn LinkedIn is key for real estate agents. There have been many social networks that have come and gone ...

Barbara’s tips for real estate success: Stand apart from the crowd

Starting and running a real estate business is no easy job. But, as Barbara notes in episode 6 of our video tip series, to be a “somebody” in real estate and not just any other agent you have to build your brand. We hope you enjoy Barbara’s branding tip. Do you have any branding ideas you found successful as you built your real estate business? Feel free to share as a comment below or in Facebook or Twitter!   ...