6 Takeaways from “How to Win Friends and Influence People”

Long before Tony Robbins and Oprah Winfrey, there was Dale Carnegie. He wrote a common-sense, easy-to-understand self-help book about how to get ahead in business — and in life. He gave the book an irresistible title: “How to Win Friends and Influence People.” It struck a chord immediately, almost single-handedly igniting the self-help industry. And Carnegie’s advice is just as relevant today. The book was published at the height of the Great Depression — 1936 — and was an instant bestseller. In its first year alone, it went through seventeen editions, and sold a quarter of a million copies in just ...

Use Virtual Reality to Your Clients’ Advantage

Many real estate agents may feel intimidated or threatened by the advent of virtual reality (VR), but this awesome new technology can be used as a very effective (and dazzling) tool to help and sell to clients. VR may look like a game, but it’s a very serious marketing strategy. VR is a technology that allows clients to see a property through headphones and specialized goggles. Some VR can also be seen through phone apps, laptops and other devices. VR allows the ability to show a client a property — even in other cities and states — without having to physically be ...

How to use Google AdWords in your Marketing

As real estate moves more definitively into the digital age, Google AdWords is an increasingly effective way to market your properties and to reach buyers and sellers who will most likely be interested in hearing from you. Although it’s easy to use, you’ll want to understand how to make the system work best for you. Google AdWords uses two main networks to help you reach your target audience: The Search Network This is where you will find “pay-per-click” advertising (also called “paid search”), in which you can bid on relevant keywords and improve your chances of displaying your ad to ...

Starting Your Own Brokerage

It’s the American Way – forging your own path and taking your own ideas, plans and ambitions with you. The idea of owning a brokerage is appealing to many passionate professionals. Consider these tips if you’re considering branching out on your own: Create a business plan This task will give you a bird’s eye view of how your business will come together. It will answer questions ahead of time, and make you ask questions that you didn’t originally think to ask. Most importantly among the issues to tackle: money. A business plan forces you to think in terms of budget, resources and ...

Barbara’s tips for real estate success: Stand apart from the crowd

Starting and running a real estate business is no easy job. But, as Barbara notes in episode 6 of our video tip series, to be a “somebody” in real estate and not just any other agent you have to build your brand. We hope you enjoy Barbara’s branding tip. Do you have any branding ideas you found successful as you built your real estate business? Feel free to share as a comment below or in Facebook or Twitter! ...

Telling about you on about.me: 5 tips

As a real estate professional you have to be aware of the many new ways to get your name in front of new prospects. One way to do that is to create and maintain your professional profile on any new social networking platforms. about.me is one such platform that recently burst on the scene. The beauty of about.me is that you can easily, in just a couple of minutes, publish information on yourself and the content you have shared on your different social media accounts. Like other social networks, about.me is a free service. A great many professionals from a wide ...

How to manage your personal brand online

What do you want your online presence to say about you and your real estate business? It’s actually pretty simple. You want it to make the same impression on people that you would make in person. You want it to amplify your best qualities to the world. Just as important, you don’t want it to emphasize any undesirable ones. Here is a set of common-sense rules that every real estate agent should keep in mind when managing his or her online brand. Get LinkedIn LinkedIn is key for real estate agents. There have been many social networks that have come and gone ...

Barbara’s tips for real estate success: Stand apart from the crowd

Starting and running a real estate business is no easy job. But, as Barbara notes in episode 6 of our video tip series, to be a “somebody” in real estate and not just any other agent you have to build your brand. We hope you enjoy Barbara’s branding tip. Do you have any branding ideas you found successful as you built your real estate business? Feel free to share as a comment below or in Facebook or Twitter!   ...