Home Buying Traffic Continues to Stampede

“Strong” is the word for recent buyer traffic, according to the January 2018 REALTORS® Confidence Index Survey. This report measured buyer traffic conditions from November 2017 to January 2018. Compared to conditions exactly one year ago, Realtors® responded that conditions ran from “stable” (unchanged) to “very strong.” The states with the strongest buyer traffic: Washington, Idaho, Nevada, and Utah. Even the states hit by hurricanes — Texas and Florida — reported “strong” buying activity compared to a year ago. Two states reported weaker traffic than a year ago: Alaska and West Virginia. This may be related to the decrease in oil prices ...

Use Virtual Reality to Your Clients’ Advantage

Many real estate agents may feel intimidated or threatened by the advent of virtual reality (VR), but this awesome new technology can be used as a very effective (and dazzling) tool to help and sell to clients. VR may look like a game, but it’s a very serious marketing strategy. VR is a technology that allows clients to see a property through headphones and specialized goggles. Some VR can also be seen through phone apps, laptops and other devices. VR allows the ability to show a client a property — even in other cities and states — without having to physically be ...

The 10 Worst Home Showing Offenses

You could be the best real estate agent in the world, but if your sellers are not doing what they can to bring quality to the home showing, all may be lost. REALTOR® magazine polled 50 buyer agents, revealing the biggest deal breakers when it comes to home showings. After 20 years of showings, Elke W. McMenemy, ABR, CIPS, broker-owner at St. Augustine Real Estate Inc. in St. Augustine, Fla., told the magazine that she has  practically seen it all, from the “fully loaded litter boxes” to the “roach-infested ovens.” “These situations have proven to be frustrating and embarrassing to my ...

7 Secrets from the Most Successful Real Estate Industry Leaders

Like in any other business, real estate can often be challenging and discouraging. It’s okay to occasionally lick your wounds and feel sorry for yourself, but don’t give up — there are ways of staying positive, inspired, and on your way to future success. What helps: bonding with other agents, and learning new tips, tricks and strategies that help get you back on the horse and back in the race. While conversing with fellow agents, it may teach you something that could change the course of your own career. A good way to start: listen to the wise words of some of ...

10 Motivational Quotes from the Most Successful Sales Leaders

Reading inspirational quotes on a daily basis is a no-cost way to keep motivated and proactive. They can serve as a quick solution if you’re feeling defeated or disillusioned, and may give you the inspiration you need to get back up and working toward your goals. Working in sales is a “self-starter” occupation, but sometimes that is easier said than done. Quotes like these can also help to deal with a very common problem — procrastination. They can light a fire under you and get you moving faster. In the long run, if you apply the logic to your own daily ...

Sure Signs That Your Neighborhood is About to Gentrify

The good-vs.-evil debate about gentrification continues to rage, but the juggernaut shows no signs of letting up. It’s the name given to the process in which old, deteriorating neighborhoods are revitalized by younger and higher-income residents. Although gentrification can surely improve the quality of a neighborhood, it can also cause a crisis for those long-time residents who can suddenly no longer afford to live there (often called community displacement). This process often contributes to an imbalance of racial/ethnic makeup; the general perception of people leading the gentrifying include white professionals and Millennial “hipsters.” Landlords and real estate investors take advantage of this ...

The Biggest Real Estate Deal Breakers

For an investment as important as a house, the smallest details can put a stop to what could otherwise be a big, beautiful deal. Ultimately, though, a buyer needs to think of a home purchase in Latin: caveat emptor (“let the buyer beware.”). Often, the deal breakers are right in front of you and hard to miss; other times, they take you by surprise, but not if you’re able to work from a deal breaker checklist. Here are just a few of the most common real estate deal breakers: A home your client can’t afford Be careful when a dream home can be ...

What to Do When a House Isn’t Selling

A house listed on the market and not selling is not just about the state of the economy; it’s a sign that something is wrong with how it’s being marketed. In fact, houses are currently selling like hotcakes. In 2017, 25 percent of homes on the market sold within two weeks or less during the peak buying season, according to Redfin’s 2018 housing market forecast. Nearly one in five homes (19%) were off the market in less than a week. The reason: inventory (or lack of it). This trend is expected to continue throughout 2018. Redfin’s study also states that starter-home ...

Use Video to Build Your Brand and Market Your Properties

Video is consistently proving to be a useful tool for website engagement; in other “words,” for clients to spend more of their valuable time on your site. We’ve all heard the expression, “a picture is worth a thousand words.” According to V. Michael Santoro and John S. Rizzo, co-founders of InVidz, LLC and developers of Vaetas, an online video marketing syndication network, adding a video means you could keep customers engaged for a full two minutes. That may not sound like a very long time, but two minutes is gold when it comes to appealing to potential clients’ deteriorating ...

Study: The Housing Affordability Gap for Minorities

In the course of your work, you may be noticing a growing gap between the haves and have-nots. Housing affordability is becoming a growing and increasingly obvious problem. According to a recent study by Redfin, home prices across the country’s largest cities have increased by 26 percent since the Great Recession rock-bottomed in 2012. Since that time, the median household income rose 1.6 percent, but housing affordability for the middle class is diminishing. Redfin uses this example: In 2012, a family earning the area median income could afford 44 percent of the homes for sale. By 2016, the share of ...