What to Do When a House Isn’t Selling

A house listed on the market and not selling is not just about the state of the economy; it’s a sign that something is wrong with how it’s being marketed. In fact, houses are currently selling like hotcakes. In 2017, 25 percent of homes on the market sold within two weeks or less during the peak buying season, according to Redfin’s 2018 housing market forecast. Nearly one in five homes (19%) were off the market in less than a week. The reason: inventory (or lack of it). This trend is expected to continue throughout 2018. Redfin’s study also states that starter-home ...

Use Video to Build Your Brand and Market Your Properties

Video is consistently proving to be a useful tool for website engagement; in other “words,” for clients to spend more of their valuable time on your site. We’ve all heard the expression, “a picture is worth a thousand words.” According to V. Michael Santoro and John S. Rizzo, co-founders of InVidz, LLC and developers of Vaetas, an online video marketing syndication network, adding a video means you could keep customers engaged for a full two minutes. That may not sound like a very long time, but two minutes is gold when it comes to appealing to potential clients’ deteriorating ...

Study: The Housing Affordability Gap for Minorities

In the course of your work, you may be noticing a growing gap between the haves and have-nots. Housing affordability is becoming a growing and increasingly obvious problem. According to a recent study by Redfin, home prices across the country’s largest cities have increased by 26 percent since the Great Recession rock-bottomed in 2012. Since that time, the median household income rose 1.6 percent, but housing affordability for the middle class is diminishing. Redfin uses this example: In 2012, a family earning the area median income could afford 44 percent of the homes for sale. By 2016, the share of ...

How the Housing Inventory Shortage Will Affect Real Estate

If you’re working with sellers in 2018, you may be in luck. The home inventory across the country is in short supply, and may remain that way through much of the year. It’s a sellers’ market. According to the National Association of REALTORS® (NAR), home prices have been on the rise for 69 consecutive months, but available homes for sale were down 9.7 percent from a year ago. It’s the ole supply and demand rule: a shortage of inventory will drive prices up. The only problem with that is first-time homebuyers may be priced out of the market. The situation started with ...

How Tax Reform May Affect Real Estate Agents

The National Association of Realtors®(NAR) worked hard to make sure the new tax bill would include some advantages for real estate agents. As a result, many agents and brokers will see a significant deduction on their business income. The new tax law brings lower tax rates for just about all individual filers. This current tax reform is the largest change to the system in 30 years. It was passed in December 2017 and took effect as of January 2018. As a result of the bill, NAR is projecting a slower growth in home prices of 1-3 percent in 2018, even as ...

Where Do You Stand on the Real Estate Generational Divide?

We’ve all faced the perception that the real estate industry is slow to change, resists technology, and insists on doing business the same way it always has for decades. We’ve seen older colleagues struggle with spreadsheets, virtual reality and even smart phones, and we’ve known brokerages that are still mostly relying on hard-copy paperwork and file cabinets. The truth is that the real estate business is actually evolving fast, and is in the midst of a sea change. It’s opening itself up to a tidal wave of technology, and is eager to catch up and move ahead of the curve. Younger ...

Construction Outlook 2018

An increasing reliance on technology (drones, virtual reality), a continued interest in live/work/play urban nodes, growing concern over infrastructure, and changes in demographics are what will be influencing construction in 2018. In addition, construction is what will help the country bounce back from the natural disasters of 2017, which included hurricanes, wildfires, and heat/cold waves. Specific construction trends that are expected to continue to increase in 2018 include modular/prefab structures. The perception that prefab is cheap and poorly constructed is quickly changing — Today, top architects are becoming interested in the benefits of this business, which include decreasing profit margins and lowering construction ...

America’s Hottest Urban Suburbs

The idea of the American suburbs reflecting a Fifties sensibility of white-picket fences, enclosed backyards, shopping malls and car culture — may be gone forever. But the suburbs themselves are not gone, or anywhere near the end of its role in American culture. Instead, suburbs are taking a cue from cities. They’re reinventing themselves to appeal to the young people who prefer an urban, live/work/play environment, complete with walkable communities, green spaces and hip, vibrant gathering centers. The CBRE Group reported that only 30 percent of Millennials live in cities. The other 70 percent are part of a migration from urban ...

Be More Than Just an Agent to Your Clients

You already know that you need to do everything you can for your client to make the home buying and selling process as seamless and productive as possible. However, going an extra mile further will make an intense difference when it comes time for clients to talk you up and refer you to new business. In addition to being the real estate agent, there are many other roles you can take on that can help you earn trust and a good reputation among your clients and prospects. Here are just a few: Be a welcome wagon Introduce clients to activities, organizations and locations ...

Help your Clients to Downsize

Preparing a house to be market-ready can often be a trying and emotional experience for the seller. Many Baby Boomer-age sellers may have lived in their property for decades, and the act of downsizing could come with an array of stresses: sadness, depression, anxiety, anger, fear and uncertainty, among others. According to The National Association for Senior Move Managers, by 2030, the population over 65 will increase by 80 percent. Trulia found that more homeowners would rather have a smaller house than a larger one (37 percent compared to 23 percent). Thirty-seven percent of Baby Boomers said that ...