If you want to get noticed, write your name on the wall! By Barbara Corcoran

Contrary to popular belief, there is such a thing as bad publicity. Let me tell you about my first experience with it. I was just a little girl, hanging out with my friends, watching three workmen build a retaining wall for our neighbor, Mrs. Cacciotti. I watched one of the workers finish the job by smoothing fresh concrete over the front of the wall. It reminded me of watching Mom put icing on a cake. I managed to hang around until after both the workers and my friends had left to seize the prime ...