6 Things Corporate Executives Look For in a Home

Selling homes varies considerably based on the income of the clientele. High net-worth clients are obviously able to demand larger properties in more desireable areas, but they are also likely to have a number of different concerns than middle-class buyers. Corporate executives are a sub-category of wealthy clients, since they have the resources to buy top-of-the-line property. But, they are also very engaged in their professional life and likely seek a home that aligns with their career. The following are ideas to consider when trying to help C-Suite buyer clients. Airport access Ask ...

Top Off-Road Vehicles for Real Estate Agents

There are plenty of situations in which a quality off-road ride can come in handy for a REALTOR®. If you are in the business of selling large plots of land, a big truck is good for touring multi-acre properties. Lots of real estate professionals who get involved in home-flipping also rely on trucks to haul material to and from the site. Last but not least, trucks are cool! Chevy Colorado A big ol’ truck that is ideal for hauling materials for a home-flip onto a construction site. It also gets solid gas mileage: 22 miles in ...

Real estate is no joking matter

There’s no doubt that a real estate agent benefits from having a sense of humor. It can help break the ice with clients and it can help ease the nerves during what is often a stressful situation for a client who is contemplating a major financial and life decision. But there are definitely jokes you want to avoid on the job. They can get you in hot water fast. Here are a number of things you DON’T want to convey with a joke. Insult their house You have a duty to give your sellers ...

6 Rules of Online Safety for Agents and Their Clients

If multi-billion dollar corporations and the U.S. government are struggling to protect themselves against cyberattacks, you can bet that it’s not that hard for a hacker to gain access to your online accounts. That is a threat to you as well as to your clients. While there’s no way to ensure that your system will never be infiltrated, there are a number of common-sense measures you can put in place to significantly reduce the risk. Take passwords seriously Yes, it’s much easier to use the same simple password for every account –– email, banking, ...

If you want to get noticed, write your name on the wall! By Barbara Corcoran

Contrary to popular belief, there is such a thing as bad publicity. Let me tell you about my first experience with it. I was just a little girl, hanging out with my friends, watching three workmen build a retaining wall for our neighbor, Mrs. Cacciotti. I watched one of the workers finish the job by smoothing fresh concrete over the front of the wall. It reminded me of watching Mom put icing on a cake. I managed to hang around until after both the workers and my friends had left to seize the prime ...

What You Need to Know About Home Remodeling Loans

The more insight you have on home improvement, including strategies, costs and return-on-investment, the more valuable you are to your clients. For instance, sellers want to know what they can to do boost the value of their home before putting it on the market. Buyers, on the other hand, will feel much better about picking a less-than-perfect house — as long as they know what they need to do to turn it into the home of their dreams. Many of your clients will be unaware of the many different financing options that exist for renovations. This ...

How To Be A Rocket Scientist In Real Estate

There are a number of different factors that determine success in real estate. While your own innate ability will undoubtedly play a key role in your career, your natural talent is not enough to make you the big bucks. To become a truly formidable agent, you’re going to need to commit yourself to learning as much about the trade as you can. We call it becoming a rocket scientist. Here are a number of things you can do to take your real estate career to the stars. Stay informed Set aside a little time ...

How to use these simple rules of persuasion to sell more homes

Selling homes is not necessarily about being a slick, fast-talking salesperson. What it really is about is showing customers that you know what you’re talking about, that you’re trustworthy and, most importantly, that you have their interests at heart. Here are a few principles of persuasion to keep in mind.   Show that you’re listening There’s a big difference between listening to somebody and simply waiting until they’re done talking. And the person you’re talking to can tell the difference. If you want to gain their trust, you have to show them that you’re ...

Ways to Turn Your Pool Into a Sales Advantage

Swimming is not equally popular across markets, but there is always a segment of buyers looking for a property with a pool. In Arizona they may account for the majority of buyers while in Minnesota they may represent a much smaller percentage, but in both situations a pool is one more thing that could draw in a buyer who otherwise would have passed. Here are a number of ways to use a pool to maximize offers on a house. Is it big enough for laps? If the home you’re selling has a pool ...

Why You Should be Selling Condos Now

One of the keys to success in real estate is adapting to changes in the housing market. The earlier you can perceive new trends, the better. An important part of anticipating changes is understanding how the next generation of homebuyers differs from the current one. What is their financial situation? Where are the jobs they are taking? And most importantly, what is it that they want out of a home? Millennials are looking to cities Educated young professionals are less likely to yearn for the suburban existence than their parents and grandparents. Many are willing to ...