The Fair Housing Act — What it Includes (And What to Never Exclude)

Fifty years ago, President Lyndon B. Johnson signed the Civil Rights Act of 1968 into law (it’s now known as the Fair Housing Act). It was not an easy bill for Congress to pass; it took a few attempts and a lot of political bickering. What turned the tide: the tragic murder of Dr. Martin Luther King, Jr. in April of that year, which caused rioting across the country and the need for federal troops to be called. Congress then had a change of heart, and the bill was rushed into law. Shortly before the law was passed, the Kerner Commission stated ...

Millennials are Skipping Starter Homes

For the last decade or so, the conventional wisdom on Millennials has been that they prefer to rent and, because of the Great Recession, they are living longer in their parents’ homes. However, those standbys are becoming old news as Millennials begin buying homes and start careers and families. In fact, Millennials are now a large part of the homebuying demographic. The catch, however, is that once again they are bucking tradition; they’re passing on the traditional starter (entry-level) home and going instead for larger, more expensive houses. The reason for this trend: older Millennials who are in their mid-30s have simultaneously saved ...

The 10 Worst Home Showing Offenses

You could be the best real estate agent in the world, but if your sellers are not doing what they can to bring quality to the home showing, all may be lost. REALTOR® magazine polled 50 buyer agents, revealing the biggest deal breakers when it comes to home showings. After 20 years of showings, Elke W. McMenemy, ABR, CIPS, broker-owner at St. Augustine Real Estate Inc. in St. Augustine, Fla., told the magazine that she has  practically seen it all, from the “fully loaded litter boxes” to the “roach-infested ovens.” “These situations have proven to be frustrating and embarrassing to my ...

How to Best Serve Real Estate Clients with Disabilities

A majority of homebuyers with disabilities desire real estate agents who are trained and knowledgeable about accessible housing options. According to a 2015 survey by Century 21 and the Harris Poll, one in five homebuyers who have a disability claim they do not get the proper assistance. There are 40 million Americans living with disabilities.  The Americans with Disabilities Act (ADA), which was signed into law in 1990, prohibits discrimination against people with disabilities. This includes the processes and transactions related to the real estate industry. Here are a few tips on how to best serve a client with ...

Seven Worthy Real Estate Reads

Most of us simply don’t have the time to read, but reading these recommended books can strengthen your skills and focus your outlook. A career in real estate is intensely challenging, but also uniquely rewarding; if you open yourself up to advice from experts and apply it to your own journey, you can raise your prospects higher. Here are a few books we recommend: The HyperLocal, HyperFast Real Estate Agent: How to Dominate Your Real Estate Market in Under a Year, I Did it and so Can You! By Daniel Lesniak and foreword from Keri Shull The author claims to have sold ...

How to Build your Email Blast List (and Use It Effectively)

Attention spans are not the only things decreasing and diminishing in the digital age. When is the last time you checked, cleaned and tightened your email blast mailing list? Emails are still an effective way of communicating your message quickly and to a large audience, but you must remain constantly aware of who can benefit from your blast — and if they’re still receiving your emails. Many addresses on your list can often become undeliverable as your prospects and clients change carriers or get new jobs. Here are a few ways to keep your email audience fresh and relevant and your ...

10 Motivational Quotes from the Most Successful Sales Leaders

Reading inspirational quotes on a daily basis is a no-cost way to keep motivated and proactive. They can serve as a quick solution if you’re feeling defeated or disillusioned, and may give you the inspiration you need to get back up and working toward your goals. Working in sales is a “self-starter” occupation, but sometimes that is easier said than done. Quotes like these can also help to deal with a very common problem — procrastination. They can light a fire under you and get you moving faster. In the long run, if you apply the logic to your own daily ...

How to use Google AdWords in your Marketing

As real estate moves more definitively into the digital age, Google AdWords is an increasingly effective way to market your properties and to reach buyers and sellers who will most likely be interested in hearing from you. Although it’s easy to use, you’ll want to understand how to make the system work best for you. Google AdWords uses two main networks to help you reach your target audience: The Search Network This is where you will find “pay-per-click” advertising (also called “paid search”), in which you can bid on relevant keywords and improve your chances of displaying your ad to ...

Sure Signs That Your Neighborhood is About to Gentrify

The good-vs.-evil debate about gentrification continues to rage, but the juggernaut shows no signs of letting up. It’s the name given to the process in which old, deteriorating neighborhoods are revitalized by younger and higher-income residents. Although gentrification can surely improve the quality of a neighborhood, it can also cause a crisis for those long-time residents who can suddenly no longer afford to live there (often called community displacement). This process often contributes to an imbalance of racial/ethnic makeup; the general perception of people leading the gentrifying include white professionals and Millennial “hipsters.” Landlords and real estate investors take advantage of this ...

Is Print Advertising Dead?

Digital advertising is clearly no fad — it’s here to stay, for sure. However, good, old-fashioned print advertising cannot yet be counted out. The debate rages on, even as small neighborhood newspapers continue to die out and advertisers move en mass online. Of course, most print newspapers have an online component these days, as media continues to contemplate how to update and fine-tune their business models. The National Association of Realtors® (NAR) reports that more than 90 percent of homebuyers begin their search online; only 27 percent say that they bought a property they saw in the newspaper. What remains about ...