How to Sell a Home with a Bad Past

A stigmatized house may often be a hard sell. In the digital age, there are very few secrets — prospective buyers can search for any gruesome details and facts about an unfortunate event that once took place on the property. Even if the home is a gem, it still may sit on the market for longer than it should, because of its dark past. The history can affect (or not affect) prospective buyers — a violent or widely reported murder or suicide, a common belief that the property is haunted, or even someone who died peacefully in the home — can ...

How to Sell a Good Home in a Bad Neighborhood

There is not much you can do about an undesirable neighborhood if it conceals a hidden gem that you just know you can sell. The buyer has to have an open mind, and should remember to focus on the value of the property before being discouraged by the lack of charm in the neighborhood. In fact, these days, many neighborhoods don’t stay undesirable for long — they tend to improve if the properties are worth pursuing. Here are a few tips on how to make a great house in a not-so-great nabe marketable: Appeal to first-time buyers These are the clients who ...

Find Your Niche in Real Estate

Real estate offers a wide world of opportunity, but you will be most successful when you narrow down your skills and focus on a specialty. Set a goal to become the go-to agent for a specific area or type of property or client. However, finding what type of real estate excites you — or choosing among many — can be challenging. Ask yourself the following questions when drilling down to your specialty niche: What do I know most about my community? Research what type of people live there (for instance, Millennials or Baby Boomers). Find out which groups are the most underserved ...

America’s Hottest Urban Suburbs

The idea of the American suburbs reflecting a Fifties sensibility of white-picket fences, enclosed backyards, shopping malls and car culture — may be gone forever. But the suburbs themselves are not gone, or anywhere near the end of its role in American culture. Instead, suburbs are taking a cue from cities. They’re reinventing themselves to appeal to the young people who prefer an urban, live/work/play environment, complete with walkable communities, green spaces and hip, vibrant gathering centers. The CBRE Group reported that only 30 percent of Millennials live in cities. The other 70 percent are part of a migration from urban ...

Mortgage Rate Outlook for 2018

The stock market entered 2018 on a wild roller coaster. But here’s the slightly more stable story for mortgages thus far: According to the mortgage agency Freddie Mac, mortgage rates held below 4 percent for 26 straight weeks in 2017. Freddie predicts that 2018 will be a year of rising rates again. The average 30-year fixed-rate mortgage increased from 3.95 percent during the first week of January 2018 to 4.15 percent by month’s end. This marks only the second time in the past year that rates have increased 20 basis points (read as 0.20 percent) within a four-week period. There is a consensus among ...

Be More Than Just an Agent to Your Clients

You already know that you need to do everything you can for your client to make the home buying and selling process as seamless and productive as possible. However, going an extra mile further will make an intense difference when it comes time for clients to talk you up and refer you to new business. In addition to being the real estate agent, there are many other roles you can take on that can help you earn trust and a good reputation among your clients and prospects. Here are just a few: Be a welcome wagon Introduce clients to activities, organizations and locations ...

Relevant Advice for your Clients — Get a Roommate

Almost one in three U.S. adults are living with an adult roommate, according to new findings by the Pew Research Center. This roommate situation is not traditional in the sense of a romantic partner or an undergraduate college student. What’s the reason for the rise? We’ve all heard about Millennials still living in their parents’ basements due to stifling student loans and being unable to afford a home of their own. That’s largely true. The other situation comes from the other end of the spectrum: many Baby Boomers are moving in with their adult children. Almost 79 million U.S. adults – ...

Help your Clients to Downsize

Preparing a house to be market-ready can often be a trying and emotional experience for the seller. Many Baby Boomer-age sellers may have lived in their property for decades, and the act of downsizing could come with an array of stresses: sadness, depression, anxiety, anger, fear and uncertainty, among others. According to The National Association for Senior Move Managers, by 2030, the population over 65 will increase by 80 percent. Trulia found that more homeowners would rather have a smaller house than a larger one (37 percent compared to 23 percent). Thirty-seven percent of Baby Boomers said that ...

Will you be Selling Real Estate in a Futuristic Smart City?

Get ready for the future: smart cities use technology extensively while still caring about its environment and the planet overall. These are completely planned cities, in contrast to older urban centers that evolve unpredictably with time and technology. Older cities often experience difficulty adjusting to technological change. “In a smart city, infrastructure and amenities such as water, sanitation, energy, transport, public safety, education and healthcare are integrated and managed through technology for efficient governance and delivery,” Abhilesh Babel, joint-CEO, Realty and Social Infrastructure of Feedback Infra, told Money Today. One of the most shining examples will be called Neom, ...

Considerations when Selling a Solar-Powered Property

More and more homeowners are understanding the benefits of powering their home with the sun; most importantly: helping to preserve the planet and saving money (win-win). However, a solar-powered home can still raise questions and leave potential homebuyers perplexed and unsure. What solar power does: it absorbs clean energy from the sun, reducing greenhouse gas emissions that are harmful to the planet. It reduces the carbon footprint and lessens our dependence on fossil fuels (when burned, fossil fuels create toxic gas that cause pollution and possibly global warming). In 2015, the Department of Energy reported that adding solar to your house ...