How to Best Serve Real Estate Clients with Disabilities

A majority of homebuyers with disabilities desire real estate agents who are trained and knowledgeable about accessible housing options. According to a 2015 survey by Century 21 and the Harris Poll, one in five homebuyers who have a disability claim they do not get the proper assistance. There are 40 million Americans living with disabilities.  The Americans with Disabilities Act (ADA), which was signed into law in 1990, prohibits discrimination against people with disabilities. This includes the processes and transactions related to the real estate industry. Here are a few tips on how to best serve a client with ...

10 Motivational Quotes from the Most Successful Sales Leaders

Reading inspirational quotes on a daily basis is a no-cost way to keep motivated and proactive. They can serve as a quick solution if you’re feeling defeated or disillusioned, and may give you the inspiration you need to get back up and working toward your goals. Working in sales is a “self-starter” occupation, but sometimes that is easier said than done. Quotes like these can also help to deal with a very common problem — procrastination. They can light a fire under you and get you moving faster. In the long run, if you apply the logic to your own daily ...

Sure Signs That Your Neighborhood is About to Gentrify

The good-vs.-evil debate about gentrification continues to rage, but the juggernaut shows no signs of letting up. It’s the name given to the process in which old, deteriorating neighborhoods are revitalized by younger and higher-income residents. Although gentrification can surely improve the quality of a neighborhood, it can also cause a crisis for those long-time residents who can suddenly no longer afford to live there (often called community displacement). This process often contributes to an imbalance of racial/ethnic makeup; the general perception of people leading the gentrifying include white professionals and Millennial “hipsters.” Landlords and real estate investors take advantage of this ...

What Agents Should Know About Home Inspections

While it’s not legally required for real estate agents to attend home inspections, a good, dedicated agent who cares about clients should be there to advocate, ask questions, or even challenge decisions. A home inspection should not be left to the buyer or seller alone, who may not know the red flags that may arise or which questions to ask. Many real estate deals get broken because of some kind of issue that was brought up during a home inspection. Since it’s the agent’s job to advocate and negotiate on behalf of their clients, being at an inspection will help move that ...

How to Sell a Home with a Bad Past

A stigmatized house may often be a hard sell. In the digital age, there are very few secrets — prospective buyers can search for any gruesome details and facts about an unfortunate event that once took place on the property. Even if the home is a gem, it still may sit on the market for longer than it should, because of its dark past. The history can affect (or not affect) prospective buyers — a violent or widely reported murder or suicide, a common belief that the property is haunted, or even someone who died peacefully in the home — can ...

How to Sell a Good Home in a Bad Neighborhood

There is not much you can do about an undesirable neighborhood if it conceals a hidden gem that you just know you can sell. The buyer has to have an open mind, and should remember to focus on the value of the property before being discouraged by the lack of charm in the neighborhood. In fact, these days, many neighborhoods don’t stay undesirable for long — they tend to improve if the properties are worth pursuing. Here are a few tips on how to make a great house in a not-so-great nabe marketable: Appeal to first-time buyers These are the clients who ...

Find Your Niche in Real Estate

Real estate offers a wide world of opportunity, but you will be most successful when you narrow down your skills and focus on a specialty. Set a goal to become the go-to agent for a specific area or type of property or client. However, finding what type of real estate excites you — or choosing among many — can be challenging. Ask yourself the following questions when drilling down to your specialty niche: What do I know most about my community? Research what type of people live there (for instance, Millennials or Baby Boomers). Find out which groups are the most underserved ...

America’s Hottest Urban Suburbs

The idea of the American suburbs reflecting a Fifties sensibility of white-picket fences, enclosed backyards, shopping malls and car culture — may be gone forever. But the suburbs themselves are not gone, or anywhere near the end of its role in American culture. Instead, suburbs are taking a cue from cities. They’re reinventing themselves to appeal to the young people who prefer an urban, live/work/play environment, complete with walkable communities, green spaces and hip, vibrant gathering centers. The CBRE Group reported that only 30 percent of Millennials live in cities. The other 70 percent are part of a migration from urban ...

Mortgage Rate Outlook for 2018

The stock market entered 2018 on a wild roller coaster. But here’s the slightly more stable story for mortgages thus far: According to the mortgage agency Freddie Mac, mortgage rates held below 4 percent for 26 straight weeks in 2017. Freddie predicts that 2018 will be a year of rising rates again. The average 30-year fixed-rate mortgage increased from 3.95 percent during the first week of January 2018 to 4.15 percent by month’s end. This marks only the second time in the past year that rates have increased 20 basis points (read as 0.20 percent) within a four-week period. There is a consensus among ...

Be More Than Just an Agent to Your Clients

You already know that you need to do everything you can for your client to make the home buying and selling process as seamless and productive as possible. However, going an extra mile further will make an intense difference when it comes time for clients to talk you up and refer you to new business. In addition to being the real estate agent, there are many other roles you can take on that can help you earn trust and a good reputation among your clients and prospects. Here are just a few: Be a welcome wagon Introduce clients to activities, organizations and locations ...