How to tell if your marketing is working

Part of being a successful real estate agent is your ability to manage uncertainty. Sometimes the market’s hot, sometimes it’s cold and sometimes you’re simply down on your luck. One of the top subjects of uncertainty is marketing. Is it working? Could it be working better? If so, how? You can never eliminate uncertainty, but here are a few ways to try to figure out how your marketing strategy is going. Referrals How many referrals a day/week/month are you receiving? Are your referrals coming from a wide array of contacts or a few reliable friends? You ...

The best lead-generation source for building real estate success

When it comes to the best lead-generation source for building real estate success, nothing beats a referral. In its purest form, a referral is a high-probability prospect who is introduced to you by someone both you and the prospect regard highly. Many of the most successful real estate practices are in large part referral-based, meaning they generate most of their leads as a result of contacts provided by friends, family, clients, colleagues, and other associates. Building a referral-based clientele is a long-term strategy rather than a quick fix. But the work you put in ...

How to build your affiliate network

It’s always good to have somebody on your side in the real estate business. Developing alliances is one of the marks of a real estate professional who climbs to the top of the industry. To that end, you should always be on the lookout for other types of housing professionals who could be potential affiliates. These are the people that you put clients in touch with for the myriad housing services home buyers or sellers may need. Having a network of affiliates makes a client’s life easier, makes it clear that you are a connected pro, and it of course means ...