Seven ways to double your home sales leads this year

Every once in awhile, you should reassess your lead generation methods. The strategies that worked a few years ago may not be producing the same way today. That’s not necessarily just bad luck. In many cases it’s because things have changed. Your network may have aged and in turn has become less productive. More importantly, technological advances have led to buyers and sellers getting information differently. Here are a number of things to consider if you’re looking to boost your lead generation. Automate While you want to personalize everything you do as much as possible, there is ...

How to make Google work for you

There’s simply no way to get around Google in the real estate business. It’s indispensable to your success because it’s the way the majority of customers search for a real estate agent these days. Here are a few tips to help you get buyers and sellers looking for an agent onto your website. Register your business with Google This is a critical step to getting your business to pop up when people in your area search for a real estate agent. If you don’t have a Google account (Gmail etc), set one up. Go to Google.com/services and then click on “Google ...