Video Tip: Benefits of Living in a Gated Community

Gated communities are no longer places reserved for the rich and famous. In fact, they’re increasingly marketed to middle class homebuyers looking for a neighborhood where they don’t have to worry about criminal intrusion or through traffic traveling at breakneck speed. This video outlines a number of benefits to such neighborhoods that may appeal to some of your clients.   ...

Video Tip: Curtains vs. Blinds

Curtains or blinds? If you’re looking for an easy answer to this age-old question, you’re not going to get it from this video. Instead, you’ll get a glimpse of the myriad advantages and drawbacks of both. For instance, have you ever considered how one might affect allergies? Whatever you prefer, understanding the pros and cons of each can help you when advising buyers and sellers on home design. ...

Video Tips on Designing A Home Office

As technology has enabled millions more Americans to work remotely, the home office has taken on an even greater importance for real estate agents and many of their buyer clients, who are often on the lookout for houses that will offer them a reliable, quiet place to get work done. This video describes different ways to create a home working space, whether it’s an entire room, a corner of the kitchen or even a large closet! Included are a number of useful tips for maximizing the usefulness of the available space. They might come in handy for ...

How Salon-Style Walls Can Sell A Home

It’s incredible the difference a few framed pieces of wall art can make in a room. This video describes the way that a wide variety of images, including paintings, photos, postcards and even kids’ drawings can improve a buyer’s impression of a room. The video serves as a useful reminder to agents that it’s worth having a few pieces of framed art that you can use when staging a home.   ...

Making Your Home Smell Fresh

It’s a challenge for every homeowner, so it’s a recurring issue for those of us in the business of selling homes. All kinds of things can make a house’s odor repel buyers. Pets, cigarette smoke, or simply a lack of air circulation can make an otherwise appealing home seem irreparably spoiled to potential buyers. The good news is that making a home smell fresh is usually pretty easy. This video highlights a number of quick, cheap fixes that require nothing more than a few common kitchen supplies. ...

Video Tip on Entryways and Walkways

If what’s inside the house is the most important thing, what is directly in front of it is a close second. Not all prospective buyers are the same, but there are definitely quite a few who will have a hard time even considering a home if they’re unimpressed with the walkway and entryway. Hello, curb appeal! This video reviews the many ways in which you can spruce up the walkway and entryway to give prospects a good first impression of the home they may one day occupy, such as trimming the shrubbery, cleaning the walkway, clearing it of personal ...

Video Tip on What You Can Afford

Before you make an offer on a house, make sure you know what you can afford! To do this you first need to take a look at what your maximum down payment would be. Once that is done, then calculate your maximum mortgage. The Bankrate.com calculator is only one of many tools that make this an easy exercise. Online calculators will ask you questions about your income and expenses. They will also require you to fill in the PITI of the house. This is the principal of the mortgage loan, interests ...

Video tips on building backyard water features

Is there anything more agreeable than looking out at a water feature in your garden? It’s like having your own place of calm and zen right in your backyard. There are basically two different kinds of water solutions for people who want to enjoy a beautiful pond in their backyard. Preformed ponds are made of a plastic and rubber composite and come in a wide range of shapes, sizes and depths. You can find them at most major hardware and garden centers. Liner ponds, which offer more creativity and flexibility, are made of synthetic rubber and are also very durable. ...

How to promote your next home listing video

Video is becoming a must in the real estate business. Buyers are four times more likely to respond to a home listing that includes video, according to a recent study. But how do you ensure that your video has maximum impact? There’s a million ways these days to let people know about content you’ve created, but the myriad of options can be overwhelming. Sometimes it’s hard to wrap your head around what exactly you should do to get your message across on the internet. But here are a few tips to keep in mind when ...

How to use video to sell more homes

Before getting too far into this blog about how to sell more homes using video, consider these eye-opening facts that reinforce the power of video: Videos increase people’s understanding of your product or service by 74% 75% of users visit the marketer’s website after viewing a video Website visitors are 64% more likely to buy a product on an online retail site after watching a video An introductory company email that includes a video receives an increase click-through rate by 96% Pretty crazy stuff, right? Who would have thought that videos of grouchy cats and laughing babies would have such power to hold our attention? Now, ...